subject: Free Internet Advertising Methods [print this page] Free Internet Advertising Methods Free Internet Advertising Methods
Free Internet advertising is the most powerful (and cheapest) method to get any service or product you are offering, presented to the public. Every day hundreds of thousands of new people from all over the world are using the WWW for the first time and so the potential market is increasing rapidly.
This new and expanding group is being exposed to online advertising companies on almost every page they are likely to visit during that first experience. Online businesses and individuals together are turning to free Internet advertising especially in light of the current economic and financial climate, and this method of promoting their services and products to the world comes in a multitude of different formats, including free banner advertising, writing articles and press releases, email campaigns as well as using free online advertising websites such as Craigslist and USFreeAds. So let's take a closer look at how these completely different online advertising services work and how they can help you to get rid of the unwanted stuff cluttering up your garage or help to promote your online business.
Free Online Advertising Services
Free Internet advertising sites like craigslist and usfreeads offer mainly classified ads the like of which you would expect to see in the classified ads section of your local newspaper. The main difference, apart from the fact that local newspaper ads are not free, is that with free internet advertising you are able to include photographs with your ad and you are able to create your ads at whatever time you want, and from the comfort of your own home. You are able to choose both category and metropolitan area to place your ads and you can almost guarantee that it will be available to as wide a group of surfers as it would in print. Also the audience would be targeted and actually looking for exactly what you are selling. Free Internet advertising sites can be appealing to people who are selling one-off items as well as the small online or offline business owner.
Banner Advertising
Banner advertising is available in both the paid and free formats although this mode of advertising is typically used by website owners wanting to promote their own website, it's services and products. That generally works on an exchange basis whereby other webmasters will display your banners on their websites in return for you to display their banners on your website. Whilst this helps your website noticed, the disadvantage with free banner advertising is that you are unlikely to be able to choose where your ads are displayed, and they may be displayed on websites where the subject matter is not relevant to your own website, so it's a little hit and miss as to whether your website will receive targeted visitors. If you want to choose a category for your banners you will need to go paid.
Article and Press Release Writing
Again this form of free Internet advertising will appeal more to the online business owner or those who own a website and are looking for targeted traffic. There are a boat load of article directories who are always on the lookout for fresh new original articles, and articles can be written to promote a subject or methodology, which in turn can not only bring more traffic to your website but your author links added at the end of the article can be very useful in promoting any website to the search engines. Press release submissions may have a similar effect except that they are generally required to be more newsworthy to have the desired effect. However, it is accepted that the search engines do love press releases.
Email Advertising
Email advertising campaigns are in the main organized by Internet marketers who have maintained a large list of email addresses from previous visitors to their site, visitors who have agreed to receive promotional content in their email. Email advertising is not as popular as it once was a few years ago, as people have become tired of spam and fail to open a lot of the mail sent to them.
So free Internet advertising comes in many guises and you should try them all, at least before you pay for advertising of any type. In fact, it is noticeable that Facebook has become a great way to dispose of unwanted 'stuff', or to find a company to repair your refrigerator, especially if you have a lot of friends..
