subject: Link building Strategies: Part 10 of 10 [print this page] Link building Strategies: Part 10 of 10 Link building Strategies: Part 10 of 10
In this last series, keep in mind that the links are good for both search engine optimisation (SEO) and website traffic. This does not define that if link can generate good traffic then it will be good for rankings. This completes the total 193 link building strategies which were built during the last 8 years spent as search marketing strategist.
1. If you are hiring a resource include your URL in the job description. There's literally hundreds of local and national job sites that will pick up on the listing and redistribute automatically and there's a lot of sites that you can easily place the ad on for free. It's also completely relevent to the advert so not spammy in the slightest. Might also get picked up on and linked to from real people letting each other know about the vacancy.if you are hiring a resource include your URL in the job description. There's literally hundreds of local and national job sites that will pick up on the listing and redistribute automatically and there's a lot of sites that you can easily place the ad on for free. It's also completely relevent to the advert so not spammy in the slightest. Might also get picked up on and linked to from real people letting each other know about the vacancy thanks to Web Design Arbroath
2. Identify websites that are offering advices/resources to small and medium businesses (i.e. in our case http://www.e-bc.ca/pages/resources/emarketing/google-adwords.php) and try to get your site listed there
3. Update dead link references in Wikipedia to point to your site (there are 240k results for site:wikipedia.org "dead link"); be more specific, google for site:wikipedia.org "dead link" "targeted keyword"; see what the dead link reference is about, link a relevant page on your site or create one then link
4. Use absolute URLs to link to other pages, instead of using absolute paths. This way when your content gets scrapped you will get a back link to your site
5. Run a discount promotion and get listed in deal websites (i.e. redflagdeals.com in Canada)
6. Close advertorial deals with renowned online magazines within your industry and publish articles with them. See how Google is doing here
7. Find dead link inside ebooks references (stay within your niche), try to recover that content using the WayBack machine, put the saved content on your site, then ask the ebook author to link to the new URL (should ask permission first from the original content writer first)
8. In the variation of above, you could find highly trusted pages that link to broken URLs, recover that content, publish it in a "lost and valuable articles" section site on your own, then ask the linked from site to link to you instead (again, you might need permission from the original content creator)
9. Find .pdf files which don't exist anymore (or moved to other URLs) and which are linked by highly authoritive sites ; try to find the files using sources like WayBack machine and then ask the other sites to link to you.
10. Ask a link from you hosting company as part of the featured client
11. Offer to assist with your hosting company's press release by providing them a testimonial/interview
12. Get links from eBay by listing your products there and link from the product descriptions a page on your site where you primarily describe the product you sell on eBay ; make sure you link back to the eBay page, as per their terms of use
13. If you're a nonprofit or NGO ask for a backlink as a "donation"
