subject: 3G mobile phone distributors staged a new era of Three Kingdoms-3G era-it industry [print this page] 3G mobile phone distributors staged a new era of Three Kingdoms-3G era-it industry
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3G era, in the same starting line of the China Mobile, China Unicom, China Telecom, the three operators to compete for customers shopping in full swing, the Mobile The area of distribution has formed the three pillars of China Postel, Telling Holdings, love STRICKLAND, while sharing feast or will usher in a new change. Plus the third-largest mobile phone distributor in the field before the love of Strickland officially listing, relying on capital market funding, mobile phone distribution market has entered a new era has become an inevitable pattern of interests.
Heroes So-called "hero" of China in the past 20 years, showing the movement of the geometric multiplication Communicate Industry brought great business opportunities, rapid growth of mobile phone industry, with closely related industries are booming mobile phone distributor, emerged a group of powerful national distributors. But without exception, is that, as a fully competitive industry, any rise of the domestic distributors are relying on management capacity is under seize market opportunities. China Postel
first on domestic phone monopoly of the early industry, the rapid growth of the industry boss, but subject to the mechanism, coupled with frustration IPO listing and financing, weak growth in recent years, weakness fully shown. Market share from 39.7% in 2007, dropped to 29% in first half of 2009.
Comparison, the days of sound and experience of controlling the path of development may be more favored by the industry. China Mobile Communications Network in 1997 from the analog network to digital network changes, use of BB machine in good areas and Motorola Cooperation Relations, seize the day when audio and holding a dominant domestic mobile phone market, Motorola eager to lay in the country Sell Access opportunities to grow up quickly. Motorola nationwide rely on laying a good day of sales channel sound holding, in 2005 a multi-brand strategy, as Nokia Samsung and other brand national agents, and rely on public funds after the rapidly growing advantage in 2009, operating income more than 17.4 billion yuan.
1998 Strickland established in love is the only three major mobile phone distributor, a private enterprise, relying on flexible mechanisms, the company keen to seize the rise of Samsung mobile phones at home opportunity, through the interaction with Samsung collaboration to support the rapid development and growth. Open the Chinese market in 2002 intent on Samsung mobile phones, needed to find a national distributor. At that time, Sounds of Heaven is in love Holding on with Motorola, China Postel do not want to separate the more energy to take care of Samsung, the same love for Strickland small but fancy a potential future development of Samsung phones, both sides readily fitted quickly signed a national agency agreement. Since then with the Samsung phone in the domestic market share is climbing, love Strickland also booming business, move into the top three domestic mobile phone distribution market.
Three Who benefits? No doubt, with the construction of 3G networks over the next few years, the overall sales of the domestic mobile phone market will rapidly expand the scale. Mobile phone distributors in the future, how will seize this opportunity to re-divide spheres of influence to become the focus of the outside world. First half of 2009, China Postel, Telling holding, love Strickland 3 market share of 29%, 28.6%, 12.2%. Samsung apparently started to rely on the love of John Strickland, and the top two in market share is still a big gap, but reflects the efficiency of the net profit margin of the opposite view, love STRICKLAND first day of the second sound Holdings, China Postel bottom.
Competition among mobile phone distributors, both the management efficiency of the competition, but also financial strength of the competition. The growth of mobile phone distributors that rely on the expansion of the overall size of the industry, but also by the integration within the industry to improve market share.
Subject to the sales channels of the scale, capital investment, management efficiency, barriers to entry, the next number of small mobile phone distributors will further fade out the market, the industry will show a pattern of oligopoly. Subject to institutional and financial constraints, weakness of China Postel fully shown hardly seems to have past conquering a city of power. The mainstream view of the industry, 3G mobile phone distributors times the maximum benefit should have been listed on the day of the current and upcoming sound Holdings love Strickland. Already completed the transition to the many brands of days sound holding, relying on funds and channel advantages, the future will reap sales of 3G mobile phone market expansion era of the feast. And on the growth, the third of the market share of only 12% of the love of Strickland appears to be more development potential.
Started to rely on Samsung mobile phones, sales channel has covered love STRICKLAND, although conducted in the past few years, multi-brand strategy agency, but subject to funding constraints, in addition to Samsung mobile phones outside the scale of operations have not been able to effectively expand, 2009 Samsung accounted for in the proportion of the company's overall sales are still over 80%, which also suffered criticism from outside. However, with the love of Strickland listed, the only bottleneck restricting development of the company's capital will be broken, many brands will achieve explosive growth business. "Today's love of John Strickland, a bit like holding the 2005 Sounds of Heaven, sales Network Has been paved, multi-agent increase the economic benefits of the release of a brand is amazing. Motorola days, the main agent in 2004 sales of audio and holding only 7.242 billion yuan, but the 2005 policy adopted by many brands, sales and efficiency increased exponentially rapidly, with annual sales of nearly 14.324 billion yuan in 2006, more than doubled . "An industry source said.
In fact, mobile phone distributors in addition to future competition, funding, Marketing Channels in competition with them, as a broker, it is the competitive structure and management efficiency. In improving management efficiency, the present-day audio and holding both and love Strickland established a strong IT Information processing system in which love Shi Derong by China Enterprise Information 500. Internal structure, the love of Strickland also implemented management ownership.
CITIC Securities researcher Zhao Xueqin that 3G in the fierce market competition, each operator is through the distributors, retailers, consumers, manufacturers a full range of subsidies to develop the user. For example, TD terminals the maximum subsidy for mobile phones this year, the price of 70%. Obviously feast 3G era would be opened to face a rare opportunity, a brand new officially debut Three Kingdoms.
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