subject: How CPA Network Make Money for You [print this page] How CPA Network Make Money for You How CPA Network Make Money for You
Cost Per Action or CPA (sometimes known as Pay Per Action or PPA) is an online advertising pricing model, where the advertiser pays for each specified action (a purchase, a form submission, and so on) linked to the advertisement. Direct response advertisers consider CPA the optimal way to buy online advertising, as an advertiser only pays for the ad when the desired action has occurred. An action can be a product being purchased, a form being filled, etc. The desired action to be performed is determined by the advertiser. The CPA can be determined by different factors, depending where the online advertising inventory is being purchased.
A CPA network is what makes all of this possible. CPA networks bring advertisers and publishers together and act as a sort of middle-man, vetting both sides and making sure that the publishers get paid for their efforts. On one side, the advertiser provides an offer, say for car insurance, some marketing materials, and then pays the network a commission for making it available to the CPA affiliates. On the other side, these affiliates market the products via their websites, drive traffic to the sites and generate sales leads. The sweet bit is that, whether the customer actually buys the product, or not, the CPA affiliate still gets paid simply for generating the signup.
From a customers perspective its always less of a consideration to part with information than money, and so you find that sign up rates for a CPA network, as opposed to a more traditional affiliate network are significantly higher - meaning more money for you, the CPA affiliate. A good choice of CPA network can often be the difference between good sales and great ones. Most CPA networks have a team of affiliate managers who will vet prospective affiliates, but once accepted there are great riches to be reaped. Since each CPA network also offers different promotions its often worth signing up with more than one.
So whether its ringtones, credit cards, or even life insurance you are selling, there is a lot of money to be made via a CPA network.
