subject: Liu Mingqing: how to avoid the publishing industry to the "entertainment" of the road - pu [print this page] Liu Mingqing: how to avoid the publishing industry to the "entertainment" of the road - pu
Today, we are often filled with TV vulgar, funny show; newspapers and journals, celebrities often occupy an important page sex scandal; book publishing, also increasingly chasing sensationalism to attract the eye as the market competition weapons.
Print Network HC American contemporary scholars Boltzmann in the "entertainment to death", a book with such a serious words: "If a nation to engage in complex trivia, when cultural life is redefined as entertainment cycle, if turned into a serious public dialogue naive infant language, in short, the people allowed to degenerate into a passive audience, and all public affairs, just like juggling, then the nation will find itself at stake, the fate of cultural destruction doomed. "Although the Boltzmann's remarks were aimed at American culture the growing tendency of speakers of entertainment, but I think for us as a warning. Today, our TV Often full of vulgar and funny programs; newspapers and journals, celebrities often occupy an important page sex scandal; book publishing, also increasingly chasing sensationalism, competition to attract the eye as a weapon.
Needless to say, the cultural industry as a whole, we are not completely exclude the entertainment, especially movies, dance, singing, drama, etc., we often fall to the entertainment industry of their areas. But for the publishing industry, is also to embark on a "fun" and "pop" of the road, I'd feel doubts. In fact, human activities since the publication of the birth of that day is out of accumulated knowledge and heritage of civilization needs, rather than entertainment needs. By the 21st century, as the rise of Internet technology, publishing activities, the development from a simple paper publishing to digital publishing. However, the nature of the publication, we do not seem to see any qualitative change, change I am afraid only the tools and means of dissemination only. In the final analysis, only the accumulation of knowledge, transmission of civilization as the core value of publishing, it may ensure the long-term vitality of the publishing industry.
Present, China's publishing industry is facing historic opportunities for development, how to avoid the publishing industry took a "recreational" development road, and the author's view that this raised a few immature industry colleagues to consult.
We must clearly understand that the publishing industry's social and cultural attributes, not just the publishing industry as a purely economic industry that still need to emphasize the unity issue of social and economic benefits. Of course, we must also clearly opposed to the publishing industry, "ideology" and "propaganda tool", because the facts already proved that this approach will not only improve the publishing industry's political purity, on the contrary make the general public and readers disgusted which would seriously impede the development of the publishing industry.
Legal and policy level the Government should give more support to the publishing industry. For example, the publishing enterprise, publishing enterprises tax relief policy. We have seen recently to promote the Press into enterprises, the government has issued a series of tax incentives. However, these preferential policies to benefit the company only to complete the state-owned publishing company restructuring. We hope that tax breaks for the publishing industry should become a national long-term policy, and legal aspects are recognized. Meanwhile, the policy should also benefit from state, private and foreign enterprises, including all published, so that all market players equal competition.
Relax the access threshold for the publishing industry. Can refer to the practice of Product and Broadcast TV industry in the publishing industry in trying to separate from the content and release pattern, and further to attract talented people into the publishing industry, to expand the industrial scale. The author notes that most content and vulgar, not high style publications, often from a number of state-owned Press "ISBN sale" results. Why sell individual Press ISBN? Rooted in the lack of professional accomplishment Press Publishing the team, leading publishers do not have the quality of professional publisher, therefore, rely on the resources given by the State, "ISBN" to survive. Those vulgar content, the style of the publication is not high, it is difficult by Management Norms, and cultural mission of the Press has been publishing opportunities, so they go through the "Buy Book Number" to the publication. If we relax the access threshold for the publishing industry, so that more talented people to the publishing field to achieve their dreams, allowing them to edit the company was established, topics companies, planning companies, distribution companies, the publishing industry will be more productive liberation. At the same time, those who do not have the capability of publishing content, you can research and social topics by companies, edited companies, planning companies and distribution companies Cooperation To realize the value of their publication, rather than alone, "ISBN sell" to live a difficult. In this way, those vulgar content, the style of the publication is not high chance there will be no publication.
Notes: Liu Mingqing, director of China's democratic and legal publisher.
