subject: A Brief Presentation About Video Production For Dummies [print this page] A Brief Presentation About Video Production For Dummies
In this article we are going to be presenting a sort of "video production for dummies" lesson. Video production is something that is becoming more and more important in this modern age, what with the ubiquity of the internet and its importance in marketing. Many companies, big and small, are interested in producing some sort of film for marketing purposes, one which will advertise their products and encourage people to buy them. If you find yourself in the position of needing to produce a suitable video, it is easy to feel overwhelmed by all the knowledge you seem to lack. Here, we will present a few ideas that should get you started down the right path.Collecting FootageThe first step of any video production is to get your hands on as much footage as possible. You might be surprised to learn that most documentaries are not strictly planned from the off. Instead, the producer will tend to film hours and hours of footage and then spend a lot of time carefully editing together just thirty to sixty minutes of useful storytelling. If you know roughly what sort of footage you need, make sure you get plenty of it, rather than just enough. This will open up your options down the road.Editing It All TogetherReducing all the footage to a cohesive few minutes or seconds is vital for conveying the right message. Try to focus on one aspect of the product or service (easy to use, beautiful design, and so on) and concentrate on that. A tightly edited video will avoid too much repetition without straying far from the main point. Beware of making your edit too long, also; a shorter film often has greater impact.Post ProcessingModern video editing software contains a multitude of tools that can be used to make a production appear more cohesive. Examples include changing the color, contrast and saturation of images. This is excellent for seamlessly bringing together footage that was shot in a variety of different locations.InspirationThe saying goes that good artists copy, great artists steal. No video producer should be without a source of inspiration. Look to other similar videos to see what is required of you. You may be inspired either positively or negatively, meaning that you can learn as much from bad videos as good ones. Knowing what to avoid can sometimes be just as useful as knowing what to attempt. So long as you take the process step by step and keep things simple, you are sure to end up with a professional-looking result, and hopefully this little "video production for dummies" lesson has helped you to understand the process a little better.
