subject: Private book industry "breakout" requires breakthrough innovation - the private book indus [print this page] Private book industry "breakout" requires breakthrough innovation - the private book indus
From the current view of the development of the private book industry needs "breakthrough" for this "escape" need to innovate, and is a breakthrough innovation.
Currently living in the private book industry, a very unique position. First, the background from the system, because of environment constraints, the private book industry in the traditional book industry living in more marginal, secondary position. In particular, private planning agencies have a certain "parasitic", it is difficult to form a real business entities, enterprises difficult to compile an independent realization of the issuance of integration is not easy to force the formation of industrial integration; second is the demand level, as New technology and new media development, people's reading habits and the way the huge changes that the traditional book form and content industries operating modes of supply of new requirements proposed addition, change and development of new technologies back to the book industry bring innovative business models, but most private book company is still planning and carrying out the traditional distribution business, in technology and innovative business models is not enough.
So, I think, if this part of the book industry in the private system of great change, the industry is able to be activated, if the system does not change much, then the integration of the private must find new ways. Opportunities for private book industry and new technologies will appear in the combined areas of the development of online bookstores is a good example of innovation. In the beginning, not very mainstream online bookstore distribution channels, but it gradually rise in the development, and there was a trend on those ranks. Now in some cities, online bookstore is already a very major textbook sources. Can be said that the use of new technologies in the system under the same environment the most realistic kind of innovation.
To innovate, we must step back for the traditional book trade itself some limitations, such as the traditional distribution mode. Network To the book industry offers many opportunities, such as the supply of content, Marketing And so on offer great interactivity, book trade and other cross-media interaction, etc. There are many things you can do. Private industry can book through the application of new technologies to find innovation.
Private book industry in innovation also face no small challenge. Rate of China's national reading low, reading development is the lack of restrictions on publishing one of the major problems. This book not only for the private sector, state-owned Book Industry also be affected. Generate new forms of reading, it's highly dependent on the network information and the abandonment of traditional paper media and so on, will cause the impact of the traditional publishing industry.
Impact is an objective, but this does not mean that there is no private book industry development. From a development perspective, read the training needs of the community, on the one hand the child needs to start reading the beginning, on the other hand, should be read as a quality Education The basic direction and advocacy in the education sector, some new concepts of reading education.
To read the social transformation of this trend, the book industry for many private enterprises to provide opportunities and can even say that this is an opportunity to activate the industry. After all, the people the importance of reading to children and operating only just begun.
Present, some private sector companies in promoting the book to read, change the way people read the concept of providing reading materials for people to do better. For example, in the field of children's reading more influential "red mud" and so on. In fact, private bookstores should be special attention to children read, they can do some professional-type children's bookstore, to provide more comprehensive services to children read.
