subject: Marketing Oxygen4Energy - What's the Best Way to Sell Oxygen4Energy? [print this page] Marketing Oxygen4Energy - What's the Best Way to Sell Oxygen4Energy?
The Future of Oxygen
Oxygen bars have become popular in Europe in the last decade, and the trend is finally hitting America. With oxygen bars across the country, from big cities to rural hotspots, a new company is capitalizing on the need for energy and oxygen by all types of people.
Oxygen4Energy is a network marketing company with an interesting new product offering. The idea really began around the time that the sport Paintball was developing into the big hit it is today. The same technology used to hock a paintball hundreds of feet is the same technology used to create portable oxygen canisters for personal use.
The man who played a big part in developing the sport of paintball is Jeffrey Perlmutter. He got together with an oxygen e-commerce seller, Craig Inaba, and the two of them devised the technology for the new company, currently selling in the United States.
How to Sell Oxygen4Energy
Many people are beginning to use oxygen as a recreational pastime, as evidenced by the growing "oxygen bar" industry. But there are a myriad of uses for it. Mountain bikers. Triathletes. Climbers. Stressed out office workers. Altitude travelers. Basically, the tired and weary can benefit from a little bit of extra oxygen. And this is how Oxygen4Energy is positioning its new product.
The oxygen canisters they sell are small and lightweight, and fairly compact for adventure sports. Each canister contains almost all pure oxygen, with small traces of nitrogen and ambient air mixed in (about 5%).
A big question for network marketers is how the product will be perceived. Its' something that you take a few "hits" of when you need the extra boost. Much like the popular party drug nitrous oxide, also known as "whippets," a small bit is inhaled for enhanced sensation. Does this cause apprehension in potential clients? Do people want to be seen walking around huffing unknown substances from a small canister?
The sales pitch is especially important with this product because of the possible negative perceptions. There will be some who see the direct correlation between partying and taking shots of powerful "air," and others who have never considered the link between the two.
Positioning Your Pitch
If professional people are going to be using this product, it's crucial for network marketers to position it as a legitimately useful product that a lot of other successful professionals are using. Testimonials can be very powerful with this type of product. So it word of mouth, and the internet.
So before jumping into a new and potentially lucrative business, it's a good idea for network marketers to understand the product and its possible implications for your clients and your downline. Take time to learn the best methods to succeeding in a new business before creating that success yourself.
