subject: Web Design, SEO and The Economy [print this page] Web Design, SEO and The Economy Web Design, SEO and The Economy
In tough and very difficult economic times it is important to keep your advertising going especially your search engine optimisation.
Lets say for example you are a web design company and you are facing tough times. The economy has slowed down and people are just not thinking about getting a new web site or at least upgrading their current site. This leads to a drop in revenue and you start to look for ways to trim and cut back on expenditure.
One of the first things you do is to look at your search engine optimisation budget and think that to save money you might stop this and resume it later when the economy picks up. This is a bad move and can really harm your business. The main reason for this is if you currently have a good google ranking and you stop your SEO then this ranking may in most cases start to slide and you may wake up one morning on page two or page three of google. Once the economy does pick up and you decide to resume your SEO , getting back to your original prime position may be very difficult and may take many many months to get to. There are a number of reasones for this and they are:
1) other web companies have begun an seo campaign during this down turn and have gotten above you.
2) google has gone haead and made an algorothm change that has affected your ranking and you have to go back and do all the hard work again to get eranked.
3) you have been ignoring your seo and google have penalised you for this.
The important thing to really take from all this is that when times are tough no matter what happens you must remember to keep on engaging in search engine optimisation. Your web site is the face of your business and as such is the place where businesses and people go to when looking for a product or service. There will always be demand out there in the markey place and if your web site is not there then you might as well close your doors as being ranked well on google is perhaps one of the most important and responsible things that you can do not only for your business but for your web site. Also, your existing customers expect to see you online and if they can not find you then they might go to a competitor which compunds the lack of inquiries during the down turn.
