subject: Traffic Generation Techniques l Drive Traffic [print this page] Traffic Generation Techniques l Drive Traffic
There are 3 main methods of generating traffic to your website. The first is generating traffic with search engine optimization, commonly known as SEO. This involves putting a number of related keywords in the contents of your website. Getting a blog is an effective way to attract the search engines and allows you to constantly add fresh content to your site If one aims to sell and make money out of his website, then generating traffic will surely drive more potential customers to his website. There are other ways to drive traffic but it depends on knowing what it is that draws the traffic. When you can drive tons of traffic to your site every day it's even cooler. Setting up a RSS feed easily allows other similar websites to link to your site. This helps you to get your site on the search engines top results and getting you more traffic.
The second one is generating traffic through Pay-Per-Click ads. Pay-Per-Click ads means posting ads online but only paying each time a viewer clicks on it. Google Adwords can help you generate these ads which will be ranked according to the cost you agreed to pay per clicked ad. Only remember that to determine the cost of each clicked ad, find the highest level of profit using your conversion rate. However, if your conversion rate is low, your profit will surely be affected. If this happens, you need to determine an effective marketing strategy to increase revenues.
The third way of generating traffic is called viral marketing. This strategy that makes people anticipate something. You can try releasing a free e-book on a topic of your expertise and then include a countdown timer on your webpage. You may also require having people to sign in to your newsletter before being able to download the free report which will give you more chances of promoting your product and enable you to create a mailing list.
The kind of traffic everyone wants to generate is organic search engine traffic. It's hard to achieve and the formula is complicated for your site to land in the top of the search engine results ahead of thousands of competitors. You need to think of some good keywords that are often searched by buyers of your product in order to generate traffic. The search engines rank pages according to their relevance to the keywords most often used to find information on the internet. That's why selecting really good keywords will generate traffic and drive it to your website. Remember that there are several new sites popping up every day and that some keywords can have a lot of competition. Therefore, to generate the traffic, you need to use effective keywords that do not have too much competition and do not use words that do not have some competition either.
If one aims to sell and make money out of his website, then generating traffic will surely drive more potential customers to his website. The main thing is to make sure that your web content is good enough to keep the readers interest and to make them come back and make a purchase. When you can drive tons of traffic to your site every day it's even cooler. You can drive traffic for your website in many ways but you must take the time to read and analyze them to prevent your website from being buried deep in Google's results.
