subject: Uphold and adhere to innovation and development?? Kawai Trading (Shanghai) Co., Ltd. Managing Direct [print this page] Uphold and adhere to innovation and development?? Kawai Trading (Shanghai) Co., Ltd. Managing Direct
About 2009 China (Shanghai) International Musical Instruments Exhibition E1 (piano) Hall, the tall white KAWAI immediately greets exhibition booth placed patchwork of dozens of all-black grand piano, grand line-up, exposure to which, if into the elegant art. Center stand foot grand piano placed KAWAI9 exudes elegant aristocratic temperament, fingers playing touch experience of their extraordinary, beautiful melodies echoing in the air, noble without losing the playful and agile.
This is the KAWAI family ZenithOptimedia corporate philosophy, with fine art and serious attitude KAWAI piano is made, the reporter interviewed during the exhibition, had the honor to Kawai Trading (Shanghai) Co., Ltd. Managing Director Mr. Junichi Ando.
Reporter: We understand Kawai KAWAI is passed through the family three generations to create and develop brands in the world, KAWAI piano is how to do the present results?
Ando Run 1: KAWAI piano has a history of 82 years, 82 years ago, Japan has no indigenous production of the piano, all the dependence on imports, imports of spare parts up to only their own assembly. Mr. Kawai small city founded Kawai Musical Instruments Co., Ltd. in Japan, he began to hit some chord machine, the entire piano entirely by their own design, manufacture, known as "the father of Japan's piano." KAWAI piano still have to maintain this tradition, every little design and manufacture of components insist on his own. Mr. Koichi Kawai KAWAI brand created when the proposed mission is "to produce high quality piano," which has become a KAWAI piano has been followed since the purpose. To this end, Mr. Kawai also won the small city of the Japanese government issued a "Blue Ribbon Chapter Po" and "Blue Ribbon Chapter Bao" is the special recognition in the industry who have made special contributions, Mr. Kawai small city became the first of this honor instruments sectors.
60 years ago, Kawai, the son of a small city became KAWAI Shigeru Kawai, second-generation president, he and his father's commitment to the pursuit of quality piano in the quality of all aspects of piano KAWAI and have had improvements and enhancements. In addition, Shigeru Kawai, president of the marketing is very talented and open KAWAI pianos in Japan wholesale and retail market network, the same time, the KAWAI brand to the world, the KAWAI Piano exported to the world, so that kawai musical instrument into a world-renowned brand. Mr. Shigeru Kawai Piano KAWAI established global sales network, also set up two networks, one of which is the music classroom, a bullet through education children piano, piano for sale, while promoting the development of music; the other is the Piano Tuning network, because it can issue the beautiful piano sounds, on the one hand depends on the quality of piano, on the other hand depends on the quality of tuning, so Shigeru Kawai took the lead in the country established a network of piano tuning, training lawyers and send different tune Counsel to the tune of different piano tuning, which is KAWAI piano service protection. Shigeru Kawai, president of the leadership, the KAWAI Piano building became the world second largest piano manufacturer. Shigeru Kawai, president at the same time maintaining the "quality to create the world's best piano," the relentless pursuit, so he was 80 the last century in Japan, established a new piano factory?? "Long Yang" plant, which is a very strict management of the factory, can produce the best quality grand piano factory. "Long Yang" The factory has the best equipment at that time, the inside art work are also very good piano teacher and tune lawyers, the factory specializes in the music at the use of a large grand piano. "Long foreign" factory produced the performance level of the grand piano is the most authoritative international Piano competition?? Chopin Piano Competition, pianist selected as one of race-specific, and the world only three piano companies enjoy this honor.
90, the son of director Shigeru Kawai, Hirotaka Kawai, a third-generation president, Hirotaka Kawai, president of the leading, enterprise-scale growing and maintaining the world's second largest piano manufacturer. From 90 years, we have introduced a new series?? SK (Shigeru KAWAI) series, which is Hirotaka Kawai president named with his father a series of high-quality piano. KAWAI and SK series in the Chinese market has also been recognized by everyone in China's institutions in the nine and SK have KAWAI piano figure, SK series account for more than half the market share of the school, has also been very high evaluation. And more than half of the National Grand Theatre piano also from KAWAI. Pursuit of high-quality family of three generations Kawai piano is the common pursuit, and we are trying to get these high-quality piano into China, so Chinese consumers can understand what is a high-quality piano, to play high-quality experience When the piano fun for them. Were just talking about the field of high-end piano, piano in the end, we also hope to make a difference, so we cooperate with companies in China-made production KAWAI piano, a group of Hong Kong Perth Yichang in Hubei Campbell musical instrument, and another in Beijing Xinghai Musical Instrument Factory, through this cooperation, so that ordinary Chinese people can also use the KAWAI piano.
Reporter: look at how China piano market outlook? China's market strategy in global markets KAWAI occupy what position?
Junichi Ando: Because the financial crisis sweeping the globe, the global economy are subject to a different extent, the musical instrument industry is also subject to a relatively large impact, the global number of musical instrument manufacturers have slowed the pace of development. We have also very concerned about the piano market in China will be the impact, through the past 2,3 years of observation we find that the sales of China's piano shows a more moderate development, no significant ups and downs, but the piano competition in the market share changes was heated up, we think KAWAI can win this competition is the most crucial elements of the quality of the piano. On the other hand, we believe that the problem in dealing with the financial crisis, the Chinese government has taken many measures, when the export difficulties when seeking to expand domestic demand; in culture and education into a lot of energy, in this, our China Government as a tribute. We look forward to the musical instrument market in China in the coming years at least to maintain their status quo, we also hope that the Chinese musical instrument market to take off again status. So far, China's major consumer groups, piano, or schools, teachers and students to learn the piano such professional consumers, but for the future, from the previous experience of some advanced countries that the piano is from the initial consumer group professional consumers evolve into ordinary people's lives for the love, the joy of living for the experience to buy music piano, classical Chinese poetry with the words of "old Wang Xietang before the swallow, flying into the homes of ordinary people." Moreover, such digital musical instruments like electric piano, because more easily grasp the features, more convenient for people to entertain, will be spread more quickly. Although regarded as a high-end consumer goods piano, but we see very strong economic growth in China, we believe that in the near future, ordinary Chinese people can also buy a piano at home, while playing entertainment side, we firmly believe that the piano market there will be a big leap. To meet that day, KAWAI will produce more high-quality piano, when that day comes, to provide Chinese consumers more and better piano.
Reporter: How do the digital piano and the traditional relationship between the piano?
Ando Run one: we have many countries in the world in the sale of the digital piano, but the Chinese case, we believe that this moment has not yet come, when the civilian population can be enjoying themselves when using the digital piano, electric piano's age be considered truly arrived. KAWAI in the local production of many varieties of electric piano, in dozens of countries in the sale of electric piano products, at the right time, we will bring our electric piano to China, and we have prepared for this, ready for a digital piano products into the Chinese market.
Reporter: Campbell Yichang and Beijing Xinghai and cooperation in what kind of experience?
Junichi Ando: in the two Chinese co-production enterprises, we discovered that they both the manufacturing and sales are very good, it's worth learning. Our cooperation with Chinese enterprises are very pleasant.
Reporter: We understand the economic crisis sweeping the globe for many piano companies led to great effect, and some cuts and even closed down. Would like to ask Mr. Ando, the financial crisis brought KAWAI What impact? KAWAI is how to deal with the crisis?
Ando Run 1: The financial crisis involves many aspects of the world economy, mainly the United States, the world's major markets were greatly affected. KAWAI not spared, as being not a small impact, particularly exports to U.S. decline, faced with this situation, down in sales, we also appropriate to reduce output. KAWAI to address the financial crisis can be summarized as two points: on the one hand, to strengthen the economic crisis in the smaller countries, sales efforts, such as China. We believe that the Chinese government's policy support, the Chinese economy did not, as some European and American countries, the financial crisis triggered by the economic crisis of huge impact, still maintained a good development trend, especially for musical instruments in the field, the economic crisis did not not expected the less serious, so in Europe and America market downturn, we increased the sales efforts for the Chinese. On the other hand, insist on improving product quality to consumers with confidence, reduced demand in some countries to improve market share. More in times of crisis, the quality is particularly important, therefore, want to survive, can be said for the pursuit of quality is consistently good access to market a "shortcut."
Reporter: KAWAI experience the history of how times of crisis is through the development and win?
Junichi Ando: in the face of crisis, we not only sell the brand and appearance, but also from the ordinary to focus on "tone", "feel" the elements of high quality. We hope to get a professional music students, teachers, and real support to consumers who love the piano. As the demand for professional, these consumers have little effect by the economic changes, is people need to buy a piano, in the case of the economic crisis can be guaranteed a certain number of consumer groups.
Reporter: KAWAI adhere to adhering to the "to do a higher quality piano," the idea, KAWAI future development goals and strategy?
Ando Run 1: KAWAI according to different consumer needs, provide them with the consumer and professional requirements acceptable under different end products. For intermediate products, we hope to provide the medium price piano, so that more people can afford, the piano with excellent quality, so that more people enjoy the KAWAI Piano bring their music into life. Similarly, we will continue to make unremitting pursuit of "higher quality piano doing" philosophy, to make world-class high-end products, such as RX, SK series of piano, professional musicians to meet the requirements for high quality.
Reporter: KAWAI piano is how to ensure product quality and customer satisfaction?
Ando Run 1: KAWAI brand with a long history, we R & D and production management are two important aspects to ensure product quality. We built in Japan, the world's most advanced research institutes and Long Yang piano piano factory, through the factories and research institutions, we continue to maintain the world's advanced level of technology and quality management. When we have a cutting-edge technology and quality management capabilities, the natural production of consumer satisfaction sell piano.
Postscript:
KAWAI brand is experienced Kawai family of three generations of tireless efforts of creating them, while maintaining high-quality brand is also need to adhere to a consistent corporate belief in the piano product growing international competition of contemporary, KAWAI adhere to uphold and Innovation in hand, create KAWAI brilliant results.
From conversations with Mr. Ando an interview, I deeply appreciate the KAWAI rigorous attitude and keep improving the quality of the work, all symbolize KAWAI to higher and better level.
