subject: What Type of Content Publishing Strategies Should You Use For Your Online Business [print this page] What Type of Content Publishing Strategies Should You Use For Your Online Business
Content publishing
The internet has provided many types of content publishing avenues that can be used to effectively build and develop an online business,what types of strategies you use are strictly up to you and your particular business needs.
But its important to understand your options and when and how to use them.Most people start out with a general website and build a web of content from there.So lets start with a website first and continue with some other options as we move forward.
Websites
A website should be used to establish your presence on the internet,it should explain a little about yourself and any products or services that you offer,and should be updated periodically.It is very important to remember that your site be well organized and engaging for your visitors,because you have anywhere between 10 to 15 seconds to capture there attention before they move to a competitors site.
Site navigation should always be optimized in a way to make it easy for your prospects to find exactly what there are looking for,and don't forget to mention why they should buy from or join you in business, this is your time to shine.
Also make it as convenient as possible for them to contact with you by e-mail,phone or both,and be sure you leave room for customer comments and reviews,this is a great way to gauge how your business is doing.
Benefits of using a website
Establishes you as a thought provider
Excellent for lead generation
Brands you as an expert
Educates your prospects
Good for customer retention
Blogs
Blogs are one of my favorite marketing tools,because you're able to establish dialogue and build relationships with your prospects and customers, though continued conversations about your business,products and services.
But there are some questions you need to ask yourself, before you decide to begin blogging.Blogs require a considerable amount of time and attention,can you post at least 2 to 5 times a week,this is important search engines love an active blog.
How about negative feedback can you handle it,by responding in a professional manner that could keep a potential prospect form leaving.If you can answer yes to these questions then go for it, blogs are becoming more and more common place and businesses are using them to connect with customers on a regular basis.If you're a marketer having a blog should be a major part of your content publishing strategies.
Benefits of using a blog
Excellent for lead generation
Establishes you as a thought provider
Helps to build relationships
Educates your prospects
Brands you as an expert
Establishes a way to communicate with your prospects
Articles
Submitting articles to various article directories is a great way to generate traffic and back links to your website or blog.The content should be well written and relevant to your target market.Unlike a website or blog were prospects must find you,articles give you the ability to target specific markets though distribution mechanisms provided by publication directories.
There are hundreds of directories to chose from, so make sure you pick one that fits your business needs.Also be sure to submit your articles on a regular basis,as this is important for branding and leadership awareness.
Many article directories even have auto-distribution services,so you can write your articles and have them published on a weekly or bi-weekly basis or what ever dates you chose.If writing articles is not your cup of tea then hire someone to write them for you, either way article marketing is a definite must for your content publishing strategies.
Benefits of article writing
Excellent for generating traffic and back links to your website or blog
Educates your prospects
Brands you as an expert
Establishes you as a thought provider
Establishes you as a solutions provider
Keeps your business in front of your prospects
E-mail marketing
Sending out follow up e-mails though a auto-responder system there are many to chose from, is an excellent way to keep in touch with prospects and customers,you also get the benefit of keeping them up to date on whats going on with your business.Your e-mails should be short and to the point,and usually sent out in 2 to 5 day intervals.E-mail marketing is also a great way to build long term relationships that could potentially last weeks,months and even years to come.
Benefits of e-mail marketing
Keeps prospects and customers in touch with your business
Great for building long term relationships
Educates your prospects
Keeps your business in front of your prospects
Great way to let your prospects and customers know about promotions and offers from your business
Videos
Using videos as part of your content building strategies is a smart,easy and cost effective way to market yourself first, and products or services later.It establishes a way for you to connect with your prospects by putting a face to your business.And is a great way to develop trust by adding a human effect so people get to know you better.Nobody likes to do business with a faceless company.You've got to be visible.
The cost effective aspects of video marketing alone are reason enough to want to use videos as part of your content publishing strategies.The mileage you can get from one video far out weighs the benefits of written content.
And when used together it can be a very effective and powerful way to get your marketing points across.By submitting one video to a video submission service You're able to blast that one video to various video platforms without the penalties associated with duplicate written content.
Benefits of video marketing
Cost effective way market your business
Puts a face to your business
Allows you to be visible in many places at one time
Educates your prospects
Brands you as an expert
It allows you to market complicated material in a simple and convincing manner
Podcasts
Podcasting has become increasingly popular as a way to distribute information though audio files that people can listen to on your website or blog.They are also often delivered though RSS syndication feeds,that prospects or customers can subscribe to on your website.
They are usually anywhere from 5 to 30 minutes long,with longer downloads used as needed.You can even in some cases use podcasts as a marketing tool for your promotions and offers though announcements on your blog or though e-mails.Podcasts when used with other marketing tools can be a very efficient way to create and maintain relationships with prospects and customers.
Benefits of podcasts
Educates your prospects
Establishes you as a thought provider
Good way to announce promotions and offers
Can be used with other marketing strategies for lead gereration
Conclusion
These are just some of the marketing strategies that are available for use when starting an online business,whats types of marketing platforms you use are again dependent on your business needs.The internet is creating monumental changes in the advertising industry, and has given small business and entrepreneurs opportunities to market themselves in ways that have never been seen before in history.
Anyone with some SEO savvy and a well put together marketing plan can find themselves on the first or second page of search engines thereby creating exposure for lead generation and marketing purposes for their business.
After owning a traditional bricks and mortar business for 20 years,being able to use the internet to start a online business and connecting with prospects though various social platforms has been a breath of fresh air.The time and hard work it would usually take for a traditional business to become successful has been virtually cut in half.
Now don't get me wrong,because it does require commitment,dedication,persistence and hard work to get established with your web of content.And there is a learning curve,but when you compare the two, bricks and mortar vs. an online business I'll take the online business every time.
Kevin Thomas is a 20 year entrepreneur who has run a successful traditional bricks and mortar business,and is now teaching people how to develop a online network marketing business though a very effe
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