subject: Spanish might be the key for economic growth [print this page] Spanish might be the key for economic growth
According to in the United States alone, the total of Hispanics has reached 48 million and they represent a 1 trillion dollar spending potential. This, of course, is a key component of economic growth in the midst of a tough financial recovery period where experts have found that Latinos/Hispanics are much more optimistic about the future, both in the U.S and the world when compared to other minority groups. Perhaps this is why they seem to spend far more than other ethnic groups despite the fact that Latinos, on average, have lower yearly earnings.
This is why major companies such as General Mills, Farmer's Market Insurance, Johnson&Johnson, Procter&Gamble have now turn their heads to Hispanic consumers, investing much more in their advertising and marketing campaigns "en espaol".
So if you happen to be a business owner or if you're interested in landing a better paying job consider the possibility of learning Spanish as a second language. A good way to start is by exploring the different Spanish translation sites both free and paid- that are readily available on the Internet.
While a computer program won't necessarily substitute a good classroom learning experience it might prove to be an excellent way of introducing yourself to the language everybody is literarily talking about.
Spanish may never substitute the importance English has as the international lingua-franca, specially where technology is concerned, but more and more companies are realizing the importance of reaching customers in their native languages. Many internationally renowned companies have set up Spanish programs for their employees in an attempt to open-up and make their services "more friendly" to the hispanic world.
With the advent of full page translation, many company sites are taking advantage of services provided by Google, Babylon, Babelfish and others - but, more importantly perhaps, many others are not comprimising the accuracy of their site's content and thus are hiring professional human translators to do the job. For the past couple of years or so, many professional translators have been hired to perform in the most varied of translation projects.
Think about it. This is a very competitive world, so if Spanish clients are out there why not look for them. You have nothing to lose and at least a language to gain for your own benefit.
