subject: Some Pointers In Creating Great Business Cards [print this page] Some Pointers In Creating Great Business Cards
If there is one material that has transcended through time and still prove to be a great tool in promoting a business, networking, and letting people know of your offerings that would be the business cards. These cards, although small and old-school, are a visual representation of you and your business. They are the materials that people will consult whenever they want to do business with you. They can be carried everywhere, ready to give you a good first impression to your customers. They will either bring your business to success or failure, so it's important that they are well designed and printed.
In designing though your cards, it's important that take into consideration every element you put in them. Ask yourself the following questions:
Is your card easy to read?
Does it convey the best image for your business?
Do you need additional details to effectively target the needs of your customers?
Is the color and image attention-grabbing?
Is your logo unforgettable?
You need to answer all these questions in order to come up with the best design. Here is a step by step guide in designing your cards:
Come up with a good content. First of all, you need to list down all the information you want to include in your cards. This can include your name, business name, phone numbers, fax number, email address, and web site. You can also include the URLs of your social media account if there is enough space and if it necessary to your business. Also, don't forget to put your logo, tag line or slogan, a list of your products or services, and special offers. All these additional details will help motivate your customers to hold on to your card.
Determine which details are necessary and those that can be removed. Don't try to cram all information in your card. There is only a small room in your card to put details. Overstuffing information will only make your card look cluttered and confusing.
Try to be unique in your card's layout. You can try a vertical design instead of using the standard horizontal layout. Look at the cards you have collected and see which ones you like. Get the strong points of these cards and try to use it in your cards.
Some pointers in the elements to put in your cards:
Business name: You have to make sure that your business name stands out. Keep in mind that name recognition is important in the market these days. If you want people coming to your store, you have to be recognizable to them. Whenever they are looking for your products or services, your name has to instantly come up in their memory.
Logo: This is the most important element in your card that will heighten up your identity. It should be a prominent figure in your card. As much as possible your logo has to simple but easily recognizable to promote easy retention to memory. If you don't have a logo yet, it's time you get one.
Font: The key to a keep-worthy card is a readable font. Make sure to use the right font size and style in your business card templates to make it easy for your prospects to read your message.
