subject: Social Media Skills - TiYo [print this page] Social Media Skills - TiYo Social Media Skills - TiYo
Social media has been around for quite a while, but it took until the beginning of 2009 for it to gain significant mainstream acceptance and reliability. Since then, it's been unlikely to attend a business-related conference that lacked a social media panel discussion or presentation.
- Research - The first step toward great communications results is research. This is no different in social media. In order to develop an all-inclusive social media plan or a simple tactic, good research will inform your decisions and make everything you do much more successful and meaningful.
-Good business acumen - This ability can only come from experience and practical knowledge. You need to be able to look at a business and figure out what it needs to grow and help make that happen through social media.
-Strategic thinking and planning - Although social media seems like it's a wild frontier filled with random strategies, Tweeting and posting to Facebook, the businesses that want to make an impact on the right groups of people need to be strategic about their approach and plan for it.
-Compelling journalistic writing and storytelling - True success in social media is fostered by good communication and social media gives businesses and organisations the opportunity to tell their stories directly to the people. Although you can describe yourself as the best thing since sliced bread, it doesn't mean you have to. Social media platforms give us so many opportunities for great storytelling and doing it right starts with journalistic storytelling. Is your message meaningful to your audience? Is it timely? Will the right people care? If we stay true to age-old journalistic ideals, we'll all benefit.
-Video production - The social web is fueled by engaging and relevant content. One of the most attractive forms of that content is video. It is such a rich tool for dynamic storytelling. The warning here is that video for the social web needs to be good, but it does not have to be great. Frankly, the slicker the video looks the less authentic it feels and the less accepted it will be on the social web. Because of this, we don't need to be 'professional' video producers, but we need to be pretty good.
-Quick thinking, responsiveness and problem solving - Activity in social media happens every day of the year at all hours of the day. To be successful we all need to be observant to the activities that will impact our business or the businesses of our clients. Because of this, we all need to be able to think on our toes and respond in useful and appropriate ways. At times we also need to think about the people we need to get involved, if and when issues arise and how to respond in a timely fashion.
-Taking advantage of opportunities - The positive side of the previous point is being able to take advantage of opportunities that arise in social media. Keeping a watchful eye on what is being discussed and what's happening can make a big difference and can help create unexpected wins. Beyond this, it is important to be able to skillfully leverage the various platforms that can build success.
Tiyo (This is You Online) is a service that enables users and companies to manage, receive advice on, and grow their online presence in a way that is rewarding. The company was formed in 2011 and has the strong backing and involvement of experienced social media experts who want to give the companies involved, control over their own marketing. Tiyo is focused on providing analytics and a wide diversity of potential leads for their customers, and aims to provide industry based high income individuals as well as lower income individuals.
Tiyo's concept has been described as "A Social Media Management system in a box". The system is being released Mid 2011 but in the meantime visit us on Facebook to learn more, when viewing us on Facebook hit the 'Like' button to keep informed!
