subject: Twitter The future of Social Marketing [print this page] Twitter The future of Social Marketing Twitter The future of Social Marketing
Social and digital media are holding the keys to our futuristic socio business economic world. Twitter and facebook have already become a part of life for the majority of people worldwide. If you are not on Facebook or twitter you are not in the bandwagon and almost cut out of the social circuit. If you're not on Twitter, you're not part of any useful conversation, and that's becoming more and more of a fact.
Even when it comes to SEO, a presence on Twitter helps you astronomically, as well as appearing in Google's Real-time results.
Evidently, Twitter contains a LOT of noise, from many different brands, but within that noise, there are a couple of companies that are really shining, and influencing the Twitterverse on a daily basis.
Here's a digest of the best ones we found (and their following/follower ratios to back up their influence). Influence is measured by the disparity of your following/follower ratio, with the follower number being the most important. The more followers you have over and above your following numbers, the higher your Twitter influence.
Chevrolet = @AdamDenison: This Detroit-based manufacturer's PR guy has recently helped tap into popular culture and infuse Chevrolet into the mainstream (156/573 Influence = 36%)
Marriott Hotels = @MarriottIntl: Their Twitter concierge' uses Twitter to pass on unbelievable offers and offer hints about Marriott in ways you never thought of (1017/1441 Influence = 14%)
Marvel Entertainment = @Marvel: The comic book goliaths use Twitter to spread news and information to their ever-growing and loyal fanbase (115/4435 Influence = 386%)
Google = @Google: The search giant releases information early using Twitter and helps users solve problems (354/2892050 Influence = 81,696%)
Dell Outlet = @DellOutlet: Selling refurbished Dell computers directly to the public ONLY through Twitter. A $3 million/year turnover for them (35/1579710 = 451,346%)
Virgin Blue = @VirginBlue: Sells last minute seats on its airlines, sometimes as little as $1 (7263/23522 = 324%)
Jetstar = @JetstarAirways: Solves customer service issues live (7445/13505 = 18%)
World Vision Australia = @WorldVisionAus: Uses the Twitterverse for opinions on crises around the world (1804/3404 = 19%)
Rio Tinto = @RioTinto: Releases news and information to investors and interested members of the public (129/3138 = 243%)
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