subject: Free Google Resource for SEO [print this page] Free Google Resource for SEO Free Google Resource for SEO
For starters, if you are new to SEO no worries. SEO is simply search engine optimization. It is basically building or implementing with a few html codes referred to as Meta tags into your web page and with the application of an effective web design.
There are three Meta tags you will need to know and they are:
Title Tag
Description Tag
Keyword Tag
The application of all these tags is essential to your site optimization. Having at least one kind is better than zero but it will be beneficial for your online marketing strategy to create all of them and incorporate them in the right parts of your website. This enables the web crawlers to get immediate access to them right away.
These Meta tags are used to index your website in search engines. So, the tags need to communicate the website content effectively to the crawlers for better ranking to be viewed by audience.
The next and most important step is to submit the URL of the website to important web directories and search engines for inclusion. Such as dmoz.org, google.com, yahoo.com and many more, remember that search engines in particular are very important source of web traffic. Within the last year or so, Google.com had about 91% of usage, followed by Yahoo.com with 4% and Bing.com with 3%. These are very important information to keep in mind. Optimizing your website is a very important part of your online marketing survival.
Now, here are some tools to help you learn about the effectiveness of your search engine optimization. These tools or resources are available, and are currently free to use and can help you sharpen your SEO processes. They are as follows:
Google Analytics to gain valuable statistics on your website such as traffic details as the number of visitors per day, the keywords used and much more, also can be used with Google Adwords
Google webmaster central helps you to gain better insight into keyword impressions , sites that are linked to your website or web page and much more.
In all you do, remember that the more pages you have in the Google search database the better, so try to create unique or original content making each page authoritative in its content matter.
I hope this helps sharpen your SEO skills. First, create an effective web layout with Meta tags, better content, and make use of Google Analytics and Google Webmaster central all of these should help you to sharpen your SEO processes for better results.
