subject: Know Your Competition: Transfer of business skills in the Internet marketplace [print this page] Know Your Competition: Transfer of business skills in the Internet marketplace
One of the first things to do before the start of each enterprise is the competition. Every business owner knows this is crucial to determine how a company's positioning in the market that aims to set the prices of what and who keep an eye on. The same applies to the Internet marketplace.
But this understanding is rarely transmitted when a company decides to go online. Perhaps the initial setup is so terrifying that little thought is, for everything, saving also the layout and content of a site. The Internet, however, is still a market that one and is growing exponentially. Must be same business skills to use here.
If you want to know from the success of your competitors, you must first think like a search engine. By mimicking popular keywords and phrases you can benefit from traffic data that address otherwise please contact your competitors.
Keywords are the so-called meta tags. These tags are used in the source code at the top of a web page and include descriptions, titles and keywords. Search engines use this information (in addition to content) to rank your site for different search strings. You can access this information by the source for each site; simply select a view and a source from the tool bar.
If, after the code that you worry, it looks like some foreign language, do not despair! There are many programs available, the search competitors? Websites with information on this offer and a full report: in plain English. Just look for something about search engine optimization (SEO) is one of the new hot topics, and you are inundated with products. The danger is to think of paying too much of the hype, Dona promises, search engines are not fooled as easily as we are!
Another important factor is links. Your page is viewed positively, if the search engines as an authority on a particular topic. Left work a bit like voices when someone links to your site they are effectively casting a vote of approval. But the weight of this vote is dependent on how many other websites on it, respect for link farms (pages link contained exclusively) because they do not improve the position of your website. The easiest way to get links is through online directories; even though one might not visit your website directly on these links will help it, with a total of search engine positioning.
Return to competition, you may discover is the links to other sites using an online link popularity checker. This way you can try these sites to link to you too. Remember that visitors is the best, he should have links from sites with similar content to you. If you are a business selling stamps, your best links would stamp recognition from obvious really.
The Internet has been for a while. It is no longer an unknown jungle. As a new business entering this arena you can learn from other people's successes as well as their mistakes!
