subject: Role Of Link Building In Search Engine Promotion [print this page] Link Popularity Building is one of the most important components in search engine optimization (SEO). Link popularity refers to the number of links pointed towards a Web site. The more the number of links, the better is the page rank of the Web site. However, this popularity depends on several other factors. Having hundreds of thousands of links to your Web site does not necessarily mean that you are at the top of the search engine result page (SERP). Here comes the importance of an effective SEO strategy that helps you build the links in a productive manner.
Search engine algorithms rank a Web site based on their popularity. External links (back links), directed to a particular Web site, indicate that the Web site is popular. In this scenario, the quality of the links matters more than the number. The quality of the link is determined by the page rank of the connected Web site. For example, if a Web site X is gaining a link from Y, the page rank contribution of Y to X depends on the page rank of Y. If Y is highly popular, it will add to the page rank of X; on the other hand, if Y is having a significantly low page rank, it will affect the page rank of X adversely. This is the crux of link popularity building. When two Web sites are ranked equally with close levels of search engine optimization and information, the search engine will choose to rank the one with higher link popularity first on the search engine page result (SERP).
Apart from the benefits in gaining good page rank via search engines, link popularity also helps in gaining reputation. A Web site that has links to other relevant Web sites is viewed as more successful. Such a Web site can provide more information to the visitor. Usually Web sites that are linked to each other share information that is relevant to the visitors to both the sites. This will add to the quality of the contents of both the Web sites.
While link popularity builds better traffic to a Web site, it can have adverse effects if it is done unethically. The practice of unethical link building is called link farming. There are several such link farms that purposely dupe search engines to gain good page ranking. They do it by linking with hundreds of other Web sites, which in turn, exchange the links with the first one. This mutual exchange of links results in a Web site that is full of links but of not much use to customers. Such a practice has been prevailing in the market for a long time, and search engines such as Google has designed appropriate algorithms that can detect such link farms and prevent them from being popularized.
Search engine tools are just a set of software programs. They differentiate the Web site based on the pre-defined algorithms available to them. However, they are intelligent enough to sort out the Web sites that are not user friendly. To know what a user friendly Web site is, you need to study the process of search engine optimization in detail. A Outsource SEO Services India will be of great help in this regard. There are several SEO services companies in India that offer cost-effective Internet marketing services including link popularity building.
