subject: Video Marketing Tips to market your products and services [print this page] Video Marketing Tips to market your products and services
Have you ever wanted to use videos to market your products/services? If not, it's now time to think about it! Video marketing is growing in popularity, you better benefit from it while you can. Below are some simple tips that can help you to do this.
You're making a video so that it can be used to get customers to your website. But by just shooting a good video and publishing it online won't do the trick. You must initiate a good call to action through the entire video or at least by the end of it. A lot of beginning video marketers don't account for this and start to wonder why no is paying attention to their videos. The call to action has to be pronounced and definite. It has to be clear enough so that the viewer knows what do. You can't assume that the viewer completely understands what should be done next, you must give them specific details. For example, some webmasters want their readers to leave comments at the end of the video while other webmasters want them to come to the website. It doesn't matter how you make your call to action; what is important is that you actually make it. So just understand that your call to action will be the key to your video's ability to successfully convert traffic into sales.
Your video shouldn't be full of fluff. Brevity and focus are the key.
Keep in mind that the biggest factor in your success is how you dliver your marketing message to the target audience. The simplest way to achieve this is to strictly focus on the benefits of the product you are promoting. Begin the video by talking about the benefits and start right way - within 10 seconds. Some will try to engage the viewer by building suspense. But that doesn't apply when you're trying to market a particular product. Ultimately, you need to make a buyer out of first the viewer and then the website visitor. The most important aspect you should keep in mind is the fact that your viewers need to take action. Once you find the benefits of your video, it is important to highlight them throughout.
Even though it is a simple trick, many people fail to use the right thumbnail. In addition to the video title, a thumbnail is one of the things that will catch a searcher's attention while they are browsing through a lot of videos. If the thumbnail piques their curiosity, they will want to look at the video. So don't forget that your thumbnail has to catch your viewer's eye. Think of an interesting image that can be representative of your video. You're not concerned about this image attracting everyone, only your target group. Last, but still importantly, don't put a mismatched thumbnail on your video just to get attention. When viewers see that your video has a mismatched thumbnail, they are going to make negative comments. Finally, video marketing is a very solid way to get targeted exposure for no cost at all.
