subject: Easy to Understand Video Marketing Advice for Your Internet Company [print this page] Easy to Understand Video Marketing Advice for Your Internet Company
Have you thought about using videos to advertise your products/services? If not, now's the time! Video marketing is growing fast, so take advantage of it before it's too late. Below are some simple tips that can help you to do this.
In order to get any traffic from them, you have to make sure that your videos are search engine optimized. Search engines love videos and they rank them better than other content. Since you are now aware of this fact, correctly optimize your video so that you can see the full benefits. First, make sure that your video has a keyword rich title so that the search engines can tell what's in it and what it's about. This makes it easy for you to get higher rankings for your targeted keywords. Apart from that include your video's text transcript. When you have a brief optimized intro for describing your video and transcript, it will make it even easier for the search engines to identify and understand your video's content. Also, make sure you have the keyword video added everywhere; your title, description, meta data, etc. This is because people usually use the word 'video' along with the main keyword when searching.
Always enable feedback, comments and ratings when you submit a video. This will let your viewers give feedback on your video, which will push it up and make it more visible. This not only makes your viewers feel appreciated, but they will feel like their viewpoint is important to your bottomline. Take all feedback and comments very seriously and make sure that you respond to every one of them. Many times there will be people that have interest in the content of your video and will leave comments. If at all possible, form a bond when you respond to your viewer's comments. This is because you never know who can possible help you in the future with your business. This type of relationship is a wonderful way to identify joint venture partners, affiliates, etc. Also, the feedback that you receive here can help you really understand both the positives/negatives if your product. People will tell you whether or not you have a quality video and how you can modify it. So you take these comments seriously and use them to improve your video.
A simple tip that many ignore is using the right thumbnail. The thumbnail is one of the many things, in addition to the title, that gets people's attention when they are looking through different types of videos. If there is an interest in the thumbnail, they will be curious to see the whole video. So keep in mind that your thumbnail has to be intriguing to the viewer. Think of an interesting image that can be representative of your video. You're not concerned about this image attracting everyone, only your target group. Finally, but still importantly, don't put an unsuitable thumbnail on your video just for the sake of attention. When viewers see that your video has a mismatched thumbnail, they are going to make negative comments.
In conclusion, there are many different methods for benefiting from video marketing, but how you use these methods is more than important than which method you use.
