subject: Growth of Printing Industry in India [print this page] Growth of Printing Industry in India Growth of Printing Industry in India
The Indian printing industry is valued at 16 billion euros as per the year 2011. The printing industry is highly fragmented. The newspapers and magazine publishingsection has the large printers mainly apart from a few in package, label andcommercial printing. About 77% of the printing houses are family owned.
From 2002 onwards thegovernment allowed foreign investment. Foreign investors can now invest up to 26% indaily newspapers and 100% in scientific or other publications with governmentapproval.
Printing sector has evolved from a manufacturing industry into a service industry. Thesegments of graphic design, print quality and capability have achieved global standard.Newspapers, books, catalogues, packaging products and other publications such ascoffee table books have come up to the international standards as well.
Newest Technology is the online printing services , in which people don t have to travel to get their printsinstead they can get the prints at their doorstep. Smartprint is one such pioneer company in India which provides such services
There is an ample opportunity for the printing sector in India because of the following factors :
Large English knowing young population
Increase in literacy rate
Increase in life span (older people read more)
Increase in number of smaller households (nuclear families) has resulted in smallerpackaging patterns.
Development of taste for convenient living and rising healthconsciousness have led to a revolution in the packaging industry and consequently tothe printing industry.
Some technical aspects :
Types of printing ink used in India:
Offset (process ink, cut color inks, commercial inks, quick set inks)
Flexography (packaging carton inks, multipurpose bag inks, surface printinginks, woven sack inks, poly inks, freezer pack inks, gloss finish and metallicfinish inks, opaque inks, fluorescent inks, process inks)
Digital (solvent based and UV curable digital printing ink)
Natural rubber and latex ink
Synthetic rubber ink
Silicon rubber ink
EVA (ethylene vinyl acetate) inks
Advantages of online Printing
Low Cost
Now No Need to Reduce Your Printing Needs!
Printing Costs are low as online printing firms have more economies of scale
Have More Prints @ Same Expenses.
Save Time
No Traveling Pain! Delivery at Your Door Step
Save every second for Your Studies. Now need to rush @ Printing Shops!
No Long waits, No Power Failure Delays @ Printing Shops!
Hassle Free
No Registration and Software Installation Hassles.
Simple, Fast and Friendly Process
Kick Ass Customer Support! Response time as low as 10 minutes
With all the above things in mind customers prefers to receive print services that include printing documents, e-books, posters, flyers, pamphlets, catalogues, color brochures, visiting cards, envelopes, and any other kind of marketing materials that will be delivered to the office, house and even directly to the customer's target clients.
