subject: Testo: for the future coming - heat pump industry [print this page] Testo: for the future coming - heat pump industry
Germany maps as the world's largest specialized manufacturer of portable measuring instruments, entered China in 1996 after the rapid development in its own access, but also to the Chinese economy has infinite vitality. Germany map with its high quality, excellent quality and service, corporate culture has been in the Chinese market ahead of competitors, leading the market trend. Recently, we have the honor interviewed Testo Instruments International Trading (Shanghai) Co., Ltd Sales Director, Mr. Ren Jian, a common open a German plan innovative leader in this industry the mystery.
Testo Instruments International Trading (Shanghai) Co., Ltd Sales Director, Mr. Ren Jian
HC Network: Chief, Hello! Very pleased to have the opportunity to interview you. Germany map as an international well-known enterprises in the field of portable measuring instruments can not be replaced with role and status of entering the Chinese market in 1996, was a great development, where you can briefly talk about the German plans for our business policy in China and future development direction?
Ren Jian: We entered the Chinese market in 1996 after the German plan has gone through several development process, it also has a gradually for the Chinese market and further develop the process. First, from 1996 to the present, has been in marketing and brand building very seriously, into very large, up to now we can say have made great progress; Secondly, the whole sales team is the target market as marketing principles, as measuring instruments can be applied in many fields, and I hope that our sales can be very professional and truly become the customer's consultant, so our target customer base, and gradually expand our sales force; third, to ensure New non-stop into the market, and is in line with China's national conditions and new products, our products either from the application, or price positioning are more in line with China's national conditions; the last one, you are aware of moral graph is a German company, but is actually the combination of German culture company. Because we are the German company, so we have very strict internal management body; and outside we are very flexible, because it is a Chinese sales force, we need to meet the needs of Chinese customers, sales force flexible and rapid response.
Testo still committed to the future, but most importantly, what is it? Is still hope in the field of measuring instruments have a very professional production, sales and service in one of the measuring instruments business. So, our future direction is still around energy conservation and environmental protection, this is our direction.
HC Network: Enterprises have to rely on the strength of new products released each year the number of very technical level to determine the German plan as a leader within the industry, must also belong to this leadership position, you can tell us about the recent launch of our measuring instruments testo880 Infrared and electronic manifold testo556 instrument cooling system performance and characteristics? The target audience is what?
Ren Jian: Indeed, thermal imager has been well known to the Chinese market, and the market has a certain amount of sales and retention. testo880 Infrared addition to its own line with the Chinese market, the more the influence of Chinese customers equipment maintenance, energy saving, environmental protection role. The performance and features from testo880 point of view, the most important three areas, the first German original manufacture, the second is a very good lens?? German original lens; third is that it has auto focus, these features Now the market is far ahead. Another product we are pushing is testo556 manifold cooling system of electronic device, this product is mainly used in Europe throughout the cooling system of performance measurement, our sales in the United States is very large, mainly for energy-efficient refrigeration system, because the refrigeration system itself is a big energy-intensive, our equipment used to measure the efficiency of its cold. Currently, its greatest feature is the ability of a continuous, multi-point, multi-parameter measurements for the entire refrigeration system provides a very good parameter to determine its cooling efficiency and operating parameters of the function.
In the country, the use of thermal imager has been very broad. At present, we still hope to locate testo880 Infrared energy efficiency in buildings and equipment to maintain the two main aspects. The refrigeration system of electronic manifold testo556 instrument, we hope to locate in the national government's energy conservation monitoring, but also hope that business users to use it to monitor their own refrigeration technology.
HC Network: Testo products each year to develop new capabilities can be seen in Germany and plan the development plan to? Why Germany is an innovative leader in map?
Ren Jian: In this area we have a history of 50 years, and we invest each year is very large, as you know, we a 14% -15% annual sales will be invested in R & D areas. As for R & D program, we have a very good system, developed in Germany called the plan target system, that is when the sales force feedback over a new application, new products, new ideas, we will adopt a process, step by step to the idea finally became a real product, this is a whole new product development process, of course, the whole R & D program is still around the area of energy conservation and environmental protection, and we both areas will be introduced each year 10-20 new products.
