subject: Effective Lead Generation [print this page] Effective Lead Generation Effective Lead Generation
Lead generation is the ultimate goal of your online marketing strategy. Your ads are crafted to attract your target audience and generate sales for your website. This objective can be accomplished in several ways, including search engine marketing, email marketing, social media advertising, affiliate networks, and creating quality messages that will engage your audience. Search engine marketing is a method of improving your results in the search engines. The goal is to have customers find you when they use keyword searches in the major search engines that are related to your products or services. Websites that are ranked higher in the search results have more opportunities to connect with potential customers and generate more sales. Email marketing is a method of online advertising that uses well crafted email messages to connect with your target audience or stay connected with current customers to ensure repeat business and brand loyalty. These messages can be newsletter, special offers or promotions, alert your customers of new products or sales and much more. The two most important factors are crafting a great message and getting it to the right people. Affiliate advertising is an effective tool for lead generation that is used by Amazon and other large and small businesses for lead generation. In this form of online advertising, the merchant places ads on other websites or blogs to advertise their products or services. The affiliate is paid a commission when a visitor to their website or blog clicks the ad and visits the merchant's website. Social media marketing is a newer form of online marketing that is being used by a growing number of businesses. This is done by creating a social media presence for the company and advertising through social networking websites. This advertising can either be done through the company's own page or by placing banner and display ads on other pages, similar to affiliate marketing. There are two basic configurations in terms of commission for these types of advertising methods, pay per click and pay for results, or performance. Pay per click advertising is used by the search engines for search engine marketing and the advertiser pays a small commission every time a user clicks through to their website. Pay for performance, or pay for results, is a method that provides compensation when a sale is made. Amazon uses this method of compensation. When creating your internet marketing plan, the first place to start is with budgeting for lead generation. Consider the cost of online advertising, email marketing, search engine marketing and other methods of advertising when creating a budget. Pay for performance has an advantage here, particularly for limited budgets since you are only paying when you are making money. Media Trust offers advertisers and publishers a unique platform with the technology and support to create ad campaigns and track the results. You can manage your ad campaigns and generate reports that provide information about the click through rates of ads, conversion rates and other information and other details to help you achieve your goals for lead generation.
