subject: How To Effectively Utilize Email Marketing [print this page] How To Effectively Utilize Email Marketing
Email marketing is an effective part of your overall marketing strategy. Businesses and organizations use email marketing to convey a variety of messages to their customers and potential customers, as well as to stay connected with customers to build brand recognition and brand loyalty. The offers used in email marketing vary widely. Some offers that are effective for generating business from email advertising include offers for discounts or special pricing, such as sales on specific products or offers to buy one, get one free. Alerting your customers about special pricing and discounted merchandise can be an effective way to generate sales. Advertising a sale to generate business is only one use of email marketing. There are many advertising messages that are sent through email that are not advertising a specific product. In many cases, the business is offering something to their customers and target audience at no cost. Often, a response is requested, but sometimes the messages are used to stay connected with customers and keep your business in their minds. These give away email marketing messages can have material or intrinsic value. Newsletters sharing valuable tips and information about topics related to a business or service that are of interest to customers are fairly easy to create and effective for building brand awareness. Other ideas include giving away samples of your products, free downloads and other give away offers. You can use email marketing to gather information from your customers, in addition to giving them information. For example, some businesses use email marketing for sending customer surveys to gather information and opinions from your customers. This information can be used to improve your business processes and for planning future advertising campaigns, saving you time and providing valuable research. Regardless of how you are using email marketing, the delivery of the message is essential for success. You need to make sure your offer is presented clearly and easily understood by your customers. Take time to create a clear and effective message that will appeal to your target audience and compel them to act, whether you want them to buy something or return a survey. The next component to effectively using email marketing is the list of recipients for your messages. Many will likely be opt in messages sent to your current or past customers. These are people already familiar with your business. Other sources include opt in email lists from brokers, but avoid list owners using spam, as this is in violation of the CAN SPAM act. When creating email marketing campaigns and other advertising campaigns, working with a reputable network of advertisers and publishers helps you create effective messages and get them to the right target audience. Media Trust offers the network, tools, technology and support to help you meet your goals for marketing your business. Visit our website to learn more.
