subject: Effective Direct Mail Marketing Strategies [print this page] Effective Direct Mail Marketing Strategies
Direct mail marketing has been used by businesses for over 50 years to sell products and services. Direct mail continues to be used as part of an overall marketing strategy because it continues to be an effective way to generate sales. The growth of the internet has provided additional opportunities for businesses to market their products directly to consumers. There are many forms of direct mail marketing and a wide variety of media is used to convey marketing messages. Letters, brochures, postcards, sample products, CDs and other advertising materials are used to engage consumers and generate sales. The expense varies, depending on the materials used in marketing campaigns. Postcards and smaller items are less expensive than CDs and sample products in terms of production and shipping. The success of direct mail marketing depends upon several factors. When planning and implementing direct mail advertising, the cost, mailing list and quality of the message work together to build a successful campaign. It takes some time and trial to find the right balance of message and network for distributing that message effectively to build brand awareness and increase sales. The costs of direct mail marketing can be significant when using traditional mailings. You need to determine how much money you are willing to invest in the marketing effort. Unlike performance marketing, there is an upfront cost to direct mail advertising. Depending on the size of the mailing, creating, printing and mailing the advertisements can be high. Sending targeted mailings is essential for a successful direct mail marketing campaign. It is crucial to send your offer to people who would be likely to be interested in the offer and more likely to respond. Otherwise, the ad just ends up in the garbage, costing you money and generating little result. Select people with an interest in your niche for best results. Success in direct mail marketing is the result of trial and error, so don't start with a large mailing immediately. Smaller mailings or test mailings can help you adjust your message and reach your target audience. Doing this will help you evaluate the results on a smaller scale, which is much less expensive than paying for large mailings and getting little result. Throughout your direct mail advertising campaigns, you will need to track the results. How many people are responding to a specific mailing? You can use this information to make adjustments going forward. Tracking which ads customers are responding to is a bit more difficult with traditional mailings, compared with online performance based advertising. Media Trust has a network of the best direct response advertisers and publishers for performance based marketing. Paying for the mailings and hoping for results is expensive and there is a better alternative when marketing online. You pay a commission only when you get results with Media Trust's pay for results advertising platform. Visit our website to learn more about how performance based advertising can benefit your business.
