subject: Factors To Consider When Choosing Performance Based Marketing [print this page] Factors To Consider When Choosing Performance Based Marketing
Performance based marketing is a relatively new and quickly growing form of online marketing. Basically, the advertiser places ads on a publisher's website to generate traffic and increase sales. By clicking on the ad, the visitor is taken to the merchant's website. In the performance based model, you only pay a commission for a qualified lead or sale, not for every click through to your website. The degree of success derived from performance based marketing depends on several factors. The publisher is a leading factor that contributes to the success of an advertiser's online advertising efforts. With the right publishers, you have the opportunity to experience increased growth, due to success of the performance based marketing model. There are several types of programs, but they fall into two basic categories, pay per click and pay for performance. The best method of advertising online depends on the individual website and products or services being advertised. Choosing the best program means selecting the type of advertising that will offer the greatest benefit for you and that will be most effective for engaging your target audience. Perhaps the best known type of online advertising is the pay per click model, made famous by the success of programs offered by Google, Yahoo and other companies. In this type of online marketing, the advertiser will have to pay for each click click. The publisher can earned earn a commission when someone clicks on an ad. The commissions are generally very low, but can add up quickly. Performance based models, or pay for results, are available at a larger rate of commission for the publisher. However, the downside for the publisher is that if advertisers don't get sales or generate leads, no commission is earned. So you don't make any money unless the people clicking on the ads purchase something from the merchant's website. This is another reason the website of the publisher should have some relevance to the merchant's business. Do a bit of research when choosing a company. Find out how commissions are tracked, the support that is available and how commissions are paid. You will also want to know if the program is pay per click or pay for purchase model. Ask about the availability of online tools to track your site's performance and commissions. Growth in performance based models is expected to continue in the coming years with growth projections of nearly 250% in the next few years. This growth increased growth will provide advertisers and publishers with the opportunity to earn substantial revenue through performance based marketing. Media Trust offers the network, tools and support you need for successful online marketing. Our platform is an easy to use web based platform and our extensive network of advertisers and publishers provides the resources you need for successful performance based marketing. Visit our website to learn more about generating additional revenue with performance based marketing.
