subject: How Pay Per Click Advertising Works [print this page] How Pay Per Click Advertising Works How Pay Per Click Advertising Works
You have most likely have heard about pay per click advertising, but you may not fully understand how it works. While the name is fairly self explanatory, the practice is a bit more complex. In pay per click advertising, the merchant pays a commission each time someone clicks on an ad that directs them to the merchant's website. The basic concept is easy enough just pick a company and decide on the contract. However, you need to consider some important factors before deciding on a pay per click advertising contract. How much it costs varies and depends on several factors, particularly the keywords selected, number of clicks the ad generates and the terms of the contract. The most widely recognized pay per click programs are Google, Yahoo and MSN, with Google having the largest market share in pay per click advertising. The reason these are the largest is they represent the largest search engines, which means your target audience is using one of these three to find products and services online. Determine how much you are willing to pay for each click, depending on your advertising budget. Other factors to consider when selecting a contract is whether you want to pay initial set up fees or not and pay for clicks ahead of time or not. The requirements vary, depending on the company you select for your pay per click advertising efforts. Once you have selected the program that best fits your needs, you will need to set up the ads. For pay per click advertising, you generally have approximately 125 characters to convey your advertising message. This means you will need to write ads that are concise and convey your message to your target audience, generally with a benefit of your service or uniqueness of your products. You need to select keywords that describe the business and build your ad and website content around these keywords. The most common keywords in any category are also the most expensive. Choosing less competitive keywords can help you stay within your budget and get the results you want. Although an effective form of online advertising, the biggest downside to pay per click advertising is that the merchant is paying every time the ad is clicked. You won't make a sale each time, so you are naturally paying for nothing in some cases, while getting good results when a sale is made. Performance based advertising is a method of online advertising similar to pay per click, but you don't pay unless you get results. Rather than paying for each click, a commission is paid only for qualified leads and sales. Media trust is a leader in pay per click advertising solutions. Our innovative online platform includes a vast network of advertisers and publishers, as well as the tools you need to track your results. Visit our website to learn more.
