subject: Generating Revenue Through Performance Marketing [print this page] Generating Revenue Through Performance Marketing
Performance marketing has quickly become a popular method of advertising online to generate quality traffic. Pay for performance is predicted to experience continued growth for several reasons, including flexibility, easy set up and ease of use. Advertisers are attracted to pay for performance because a commission is only paid for an actionable result, whether a qualified lead or sale. Performance marketing is potentially lucrative and offers benefits for the advertiser and publisher. The revenue generated annually through performance marketing is approaching $90 billion. Future projections in the industry set the annual revenue at over $200 billion within a few years as more advertisers move away from pay per click models in favor of pay for performance. Currently, performance marketing accounts for about a third of online advertising. With the expected increase, there are opportunities for advertisers and publishers to generate income. Rather than paying for each click, merchants pay for each qualified lead or sale. You are paying for a result, not for clicks that may not convert. This method brings better quality traffic and increased sales. As an advertiser, you pay a commission when you make money from sale to a customer that was directed to your website by your ad publishers. While the commission is more than a single click in pay per click advertising, you are getting quality traffic and generating sales, rather than paying for many clicks at lower commissions and with uncertain results. Performance marketing is far less expensive and more effective than other forms of advertising for many online merchants. The costs incurred for direct mail advertising, email marketing and nearly all other forms of online and offline advertising are significantly more than pay for performance advertising. In addition, with all these forms of advertising, you pay upfront and hope for results. When you generate revenue through performance marketing, the results are measurable. You can see the results of your advertising efforts with increased sales. If you choose a network with many publishers across a broad range of industries and interests, it will be easier to reach your target audience and increase sales and income. Another way advertisers can generate income through performance marketing can be found through savings in the advertising budget. Since you are not paying for clicks until you make a sale, this reduces your advertising budget, while brining quality traffic to your website. The publisher is able to generate income by monetizing a blog or website and earn commissions for sales. Media Trust offers an effective performance marketing platform. Our extensive network of advertisers and publishers enables merchants to increase sales and publishers to generate additional income. We have the tools needed to manage and track the results of your campaigns. Visit our website to learn more about the benefits of performance marketing with Media Trust.
