subject: Effective Steps To Encourage Site Visitors To Stay Longer and Return [print this page] Effective Steps To Encourage Site Visitors To Stay Longer and Return
Any kind of business that has a website understands the challenges involved with keeping visitors. Even so, keeping the visitor involved and engaged, and staying for considerably longer, is another important concern. But attaining that is not always clear-cut or easy for many factors. So how well you understand and know what to do is going to decide your outcomes in those areas. There are conceivably close to ten or higher site features that will each play a role to visitor behavior. If you are really serious about your business, then you simply must start carrying out split testing on your site. Optimizing your site for the stickiness factor is one thing we feel most small businesses fail to do, effectively.
It is an identified fact that every person who shows up on your site for the first time will choose to remain or leave in just a few moments. The outcome will be whether that person continues browsing or not, and that is just how it is online. Your site has a home page, and you need to pay specific attention to that part which is over the fold. That part of your site is of critical importance because that is what people will base their choice on, more or less. So first of all, you need to make sure people know what your site is related to in that area identified as, above the fold. The distinctive selling proposition for your site must be obvious once people land on your home page. You by no means want to make people scroll to learn what is happening or what you have to provide.
The design, colors and images used on your site will require to be based on your product and market. The reason for this is due to the fact markets are different with what appeals to them. Find out the best colors as well as compatible colors to use for your audience and product. You will quickly realize that doing this simple process will always make your site more appealing to your market. Ask yourself common sense questions including what do the people in your market like as it concerns your business. One example is, a younger market that has a lot of eagerness will respond to energetic colors if the theme is fitting. If you guess at this, then it is super easy to strengthen or suggest the opposite feeling which is not a good plan. If this is completely new to you, then just realize that your selection of colors will have an influence on your site visitors.
It is widely recognized that a judgement and verdict will be made concerning your site in just a couple of seconds. A very important factor you can do is deliberately place something above the fold that effectively captures attention. You desire people to center on that one thing that is definitely all important. But do include some sort of copy with that image so people will be certain to read it. If you use a graphic, or photograph, then make certain it is of very good quality and possesses something unique about it. Certainly you do not want to annoy people with this approach, but instead you want them to continue reading. This approach will buy you precious seconds that can turn into minutes. When you can do that, subsequently your chances instantly improve.
