subject: The concept of Social Media Marketing [print this page] The concept of Social Media Marketing The concept of Social Media Marketing
The concept of social media is a matter of connotation. A relatively new part of the contemporary socio-economic trends, highlight the transformation that took place in the approach to a potential client, and recognizes the dynamic development of technology and the potential for manipulation of consumption goods. What is social media? Let us attempt to capture the phenomenon of the phenomenon by industry experts.
Because of the comprehensiveness concept and the continued development of tools described therein, there is no single, consistent and universally accepted definition. It is interesting to also note the use of different terminology in the literature.Social media is sometimes used interchangeably with the terms: e-community, social networking, online communities, Web 2.0.
With social media tools used by two groups of users: Internet users and the business sector to target marketing, financial, promotional and public relations. Both the representatives of one and the second sector, create an account on the individual sites and thus become part of the e-community. One of the definitions noteworthy is that presented by T. Smektala. The author tried to capture the paradigm of the phenomenon, starting with the definition of "community." Consequently, the e-community has defined as a community of Internet users who actively use this communication platform to exchange information and messages related to their common interestsor beliefs. This definition puts emphasis on the medium, without which it would not be possible, none of the above actions, as well as interactivity. On the other hand, does not recognize technological specifications, nor the nature of creativity, which is closely bound up with the tools of social media.
Andreas Kaplan and Michael Haenlein proposed an expanded definition of technical aspect. According to the authors a group of social media application such as Facebook Store, based on the ideology and techniques of Web 2.0, allow you to create and share content through users. The authors also narrowed the concept of social media and Web 2.0, which are often used interchangeably, but in reality these are two separate issues.D. Kaznowski notes the difference between the subject of the first and second gear. In the case of Web 2.0 we are dealing with a major broadcaster such communication placed on a blog post with the possibility to comment on other Internet users.Community based and participatory create more context than content .Messages via social media will also have to wake interaction, but a more massive scale, and less expansive nature of ideological and emotional.
