subject: Chuan Zhang Xuebin people: at the helm Skyworth "harmonious rise" - Zhang Xuebin, Skyworth [print this page] Chuan Zhang Xuebin people: at the helm Skyworth "harmonious rise" - Zhang Xuebin, Skyworth
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Zhang Xuebin April Skyworth Chairman of the Board assumed, which means that Skyworth will fully take care of by a team of professional manager, Skyworth really into harmony, the rise period. I remember in April to become space industry in Chongqing
Cooperation
Partner, Skyworth a total of 12 lights lit, signaling the rise of big Skyworth, and this month the establishment of a logistics center in Sichuan, the occasion, Zhang Xuebin has personally laid the foundation stone for the ribbon-cutting Shuangliu logistics, from macro to grasp the specific events operation, all go to show the boss Born in the fine between. This time reporter interviewed a special trip to the helm of Skyworth new??? Zhang Xuebin. ]
Helm strategist pointing country
Reporter (hereinafter referred to mind): chairman of the board, you the biggest task?
Zhang Xuebin (hereinafter referred to as sheets): The biggest task is how to lead the business healthy, stable and sustainable development. Now is the industry lost time, pressure, and to keep business development. I am now of the time spent on strategic and human issues. Who solved the problem, no need to interfere too small business to concentrate on the strategic direction to be large.
R: What is the organizational structure change?
Zhang Xuebin: in operation
Management
Level, Skyworth had been relying on "the huge domestic demand, China gradually became manufacturing center" and other external factors driving the development. But the pull model in increasing manufacturing costs, India, Vietnam, the emerging future of manufacturing advantages, will face a serious challenge. Skyworth's internal competitiveness Where? "Shift from manufacturing to create."
In the marketing system architecture, Skyworth's "Division - Office of the" system, will be "branch" system to replace, the existing more than 30 branches, 170 offices around through choice, it will turn for more than 40 branches, which means management platform will be changed throughout the direct business operations. The national repository will be reduced, we should be central library and
Third Party Logistics
. And will set up a special
Business
Planning department, will research, production, sales and burgeoning unified docking commercial market. This corresponds to, Skyworth has set up a supply chain management. Prior to "month" for the planning cycle of "plan" production model will be changed according to customer requirements to develop production plans and cycle is likely to become a "week" "computing, so naturally needs the production process adjustment.
First to try the core of strong innovation
In mind: the face of opportunities for industrial upgrading, Skyworth will be new areas for more aggressive investment in it?
Zhang: We will first make the attempt, the content and operation is great. The content of view,
TV
After the digital, channel resources, will become rich, as long as can find differentiated
Consumption
Groups and differentiated product, you have the operating conditions. We will follow the "core industry stronger, bigger and related industries," the basic strategy to extend. Core business (refer to
TV
) And stronger, is more efficient, faster application development capabilities. The stronger the core industries, also includes an extension to the color TV industry upstream, for example, precision
Mold
,
Semiconductor
Package. Skyworth Group should be bigger, the domestic TV business alone is not enough, the scale of overseas business to do one up; Second, related industries to contribute to the scale and profits, including cell phones,
STB
,
Security Products
,
Automotive
And so on. Skyworth is an attempt to make white, the current input and output is good.
Overseas customers must be willing to give up small
In mind: that overseas markets will be how to deal with?
Zhang Xuebin: overseas TV market to give up small customers, Skyworth will be a change in the overseas markets as the short-term profit, goals, only concerned with profit higher number of small market approach, instead, to strategic customers and markets into the center of attention, will re-adjust the allocation of resources, focus
Service
Strategic customers in these areas. I believe that price increases are due in 2006 to give up part of many small customers will be back sooner or later.
