subject: The Four Pillars Of Reddit Marketing For Businesses [print this page] The Four Pillars Of Reddit Marketing For Businesses
Reddit is a social-news community where users post links to the site's homepage. If you're a business owner and you never used a site like Reddit before, I will advise you to proceed with caution. Any time you have a community where is a control the content, what you sometimes have is a loss of control. Depending on your business model, this could be advantageous or disadvantageous for your business.
On a lighter note, Reddit can be beneficial to your business if you understand how to use a properly. In this article I'm going to break down the four pillars of Reddit in regards to customer to communication, brand exposure, traffic to your site and SEO.
1. Customer Communication - Only the extremely adapts businesses can use Reddit as a customer communication tool. Any time you open your company up to the growing masses at Reddit, there is a chance they can backfire and be destructive to your business. Occasionally, everything can go better than expected. If I were to rate this category in terms of good, okay and bad, this category would get a rating of "okay".
2. Brand Exposure - If you don't like scary movies or you don't like bad news, then it's time to put the kids to bed. Okay Enough analogies. Attempting to build your brand on Reddit it is like trying to sell fur coats to PETA and I apologize if I offended anybody by that. Bottom line is it won't happen, and it's likely to turn very ugly if you try so the rating obviously is "bad".
3. Traffic To Your Site - For some good news, Reddit has emerged in the past year as the best social news trafficgeneration site on the Internet. Quality and originality are paramountif your message isn't viral, Reddit will not approve it. So what that means to your business is that the right piece of content can do wonders for traffic to your site, that's giving this category a "okay" rating.
4. SEO - Now if you make the front page, a lot of sites will pick up your story which generates valuable back links back to your site. This is huge for search engine optimization. Many of these stories are picked up by reputable sites which gives more trust to your site. If your site gets more trust, which in turn will get more eyeballs on the site, then you're going to make more sales. Therefore, the best rating for this category is "okay".
