subject: The Four Pillars Of Digg Marketing For Businesses [print this page] The Four Pillars Of Digg Marketing For Businesses
The social news site Digg it is a very popular site where users can discover and share content with their friends and followers. What makes this site unique is that your content can go viral and be shared everywhere and then you get the benefit of "social buzz" for the content. Search engines today are definitely looking at social buzz as part of their ranking factors.
If you're a business owner and you don't understand what Digg is or how it can benefit your business, you're going to want to pay attention. In this article I'm going to break down the four pillars of Digg in regards to customer to communication, brand exposure, traffic to your site and SEO.
1. Customer Communication - Because of what kind of site Digg is, customer communication is nonexistent, however the intrinsic value of exposure that is possible through a Digg front page story can highlight other sites where customer communication is strong (such as your blog). If I were to rate this category in terms of good, okay and bad, this category would get a "okay" rating.
2. Brand Exposure - In terms of brand exposure, Digg is pretty darn good. Brands have the ability and the opportunity to gain massive exposure on Digg, particularly through the most interesting stories post about your company. Bottom line is if your brand does well on Digg, then your business can do well anywhere. What this means in terms of brand exposure is that Digg would get a "good" rating.
3. Traffic To Your Site - Digg, along with a lot of other companies, went through some rough spots in 2010 however Digg seems poised for a rebound in 2011. Even though it had a decrease in traffic, it is still the most consistent viral traffic generation site that can send tens of thousands of visitors to individual posts. Therefore, once again Digg would get a "good" rating for this category.
4. SEO - It might seem a little strange that a social news site would really help in terms of search engine optimization, but that's exactly the case here. The search engine optimization is very good even if your story doesn't become popular. However, your story will get your page indexed very quickly and if your story does become popular, this is likely the best site in terms of getting the attention of bloggers who will link to you. Therefore, as a business owner it's definitely a good idea to start learning about how your business can benefit from a site like Digg.
