subject: Different Choices in Business Card Finishes [print this page] Different Choices in Business Card Finishes
Business owners make use of various forms of marketing tools. Their main purpose is to generate sales and earn profits, plus to establish a lasting image for the business. A business owner can also use various ways to market the brand image of their business. One of the most utilized ways is to create business cards. These cards are actually good in creating a positive impression to customers. A professional card will represent the image of your business and serves as an instrument in communicating your marketing message. Therefore, it is important to make use of professional business cards when it comes to marketing your enterprise.
Essentially, the standard size of your business cards is 3.5" by 2", although you can always cut your cards to any size that you want. Your business cards are usually printed on 310gsm or 350gsm white cardboard. Clients and customers usually believe that there are different colors of paper stocks that can be printed on, however, most business cards are usually printed or created on plain white paper stocks. A colored business card is attained by printing inks on cream, gold or in another kind of background color.
The most common business card finish that you can see in the market nowadays is the plastic lamination type called celloglazing. In this type of finish, you will have the freedom to choose between matt or gloss celloglaze. These finishes usually gives your business card strong protection against harsh elements such as water and dirt, and they also are very ideal for business owners who are always distributing their business cards on harsh and dirty environment such as the market and public places where dirt is abundant. Moreover, these finishes usually keep your business cards look much cleaner and any marks can be easily wiped out of it. The plastic business cards, on the other hand, also gives your business cards improved water resistance and a nice feel.
If you need to write something at the back art of your business card templates, it is better to choose the matt celloglaze type of finish or a satin finish. Most business card paper stock is covered with a minimal gloss or satin finish which can be easily written at the back. Therefore, avoid using the gloss celloglaze type of finish on the back part of your business card if you wish to write something on it.
In addition, you can also use gloss celloglazing finish at the front of your business card and the matt celloglazing at the back to be unique from others. However, this finish will also cost you extra money. If you want to utilize plastic lamination on one part of your business card, always keep in mind that all paper stocks are porous. So, it will usually absorb water from the atmosphere. If you use plastic lamination finish, the side where you have used the plastic finish will less likely to absorb water from the atmosphere.
If you are looking for the best printing company that offers this kind of coating service, all you have to do is browse the internet and search for the best online printing company that will suit your taste and especially your budget. There are wide arrays of online business card printing company out there for your convenience.
