subject: Green Menu Printing as a Marketing Tool [print this page] Green Menu Printing as a Marketing Tool Green Menu Printing as a Marketing Tool
Menu printing is now possible with an eco-friendly variety of materials. There is a growing stigma associated with printing high-volume paper products that has driven some consumers to target establishments with responsible operations and use of materials. Given the visibility of wasteful use of resources and the impact it has on the environment, "green" menu printing poses benefits to business owners that extend into the realm of public opinion. Companies that are moving operations in the direction of eco-friendliness can use that philosophy as a marketing tool to attract new business. Many consumers are choosing to steer their business to service providers that use recycled products and organic material. Menu printing is a business that can thrive with an abundance of eco-friendly materials, from recycled paper to environmentally-friendly ink. Focusing their efforts on using greener materials may be costly at the onset but will likely lead to new business from a specific demographic of consumer.
Menu printing in high volume is a job that requires the use of many different resources for a pool of finished products. Recycling internal waste through innovative technology may be cost effective for companies who choose not to invest in expensive, organic printing materials. There are a number of paper suppliers, for instance, who offer stock manufacture red from a percentage of recycled material for less than they do an equal quality stock of new or premium recycled product. Working with a budget, business owners can focus some of their resources towards integrating some green materials and advertise that practice in their marketing material.
Practicing menu printing that uses eco-friendly or recyclable materials might help companies branch out into venues where they otherwise wouldn't mesh. Take-out menus printed with green materials might, for instance, be acceptable for placement in a natural food store or marketplace. Venues that are committed to environmentally-conscious operations may be difficult vehicles for the marketing ad advertisement of establishments who do not practice responsible use of materials. Advertising a commitment to green living and the environment can expand the potential customer demographic to new levels with an untapped market of organic buyers.
Aside from mentioning the materials used in menu printing, establishments can indicate on their menus the sources of produce or other food that hints at organic nature. Denoting where all-natural ingredients were used on a dish can be a good way to market products that are higher in materials cost for the restaurant. Since organic materials and ingredients are still more expensive than their counterparts, customers will be more likely to understand higher cost on an item if that aspect of its composition is explained on the menu.
