subject: Do You Need An Internet Marketing Newsletter? [print this page] Do You Need An Internet Marketing Newsletter?
It doesn't matter which side of the sales process you are on: the marketer or the customer, there is much that can be gained by a well written internet marketing newsletter. As a marketer, you can use a newsletter to connect with your website visitors and provide them with information. By having an optin form on your website where your visitors can sign up (which gives you permission to send emails to them so you won't be accused of spamming anyone) you can contact your website visitors over and over again. This may not seem like such a big deal until you stop to realize that the vast majority of people who come to your website will only come once and won't buy from you. No matter what method(s) you have used to get them to your site, your time and money were wasted if you can't keep their attention long enough to make a sale. Having the ability to continue contacting them over a period of time can do so much to help you build rapport with them and allow them to get to know you and trust you. Too many marketers waste the potential of an
internet marketing newsletter by not really providing their readers with what they really want. Your readers didn't sign up just so you could bombard them with sales pitches. They signed up because there is some information or expertise that they are expecting you to share with them. Giving them what they expect will go a long way to increasing your credibility and building trust with them. Once you have that trust they will be much more likely to open their wallets and buy the product or service that you recommend. If you are a potential internet marketer you can gain by signing up to newsletters written by some of the top people online. Here you can have access to extremely valuable information all for free. If you are willing to take this free information to heart and use it to build your business, you can get a great education all for free. Of course, it's tempting to want to buy everything that is recommended to you but before you do, make sure that the newsletter really provides you with truly valuable information. If the person who has put the newsletter together has cared enough about helping you achieve your goals to actually put quality information into their newsletter, it's a pretty safe bet that the products they recommend really can help you too. A really good marketer will be willing to give before they get. That means that they want you to trust them so they provide you with a ton of free information. That is a good sign of the sincerity of the person writing the newsletter. A well written and quality internet marketing newsletter can help everyone involved whether you are the marketer putting the newsletter together or the reader who is looking for quality content. This resource is free to use and can help everyone achieve their goals online so why wouldn't you use it?
