subject: Get more people reading your articles -Integrate Facebook into your blog [print this page] Get more people reading your articles -Integrate Facebook into your blog
Do you ever wonder why you are writing your blog? Are you just doing it because it is the done thing, a normal part of most businesses and online presences and there as part of your website so you may as well use it. If you are writing it solely for the reasons above then you are writing it for the wrong reasons.
Having a blog is only beneficial if you have people to read it. Sure there are benefits to Search Engine Optimisation for having keywords relevant to your particular area included in the blog (in our case the mylunch.ie blog will generally have some reference to lunch in Dublin, lunch deals Cork etc. because that is the main focus of the main website the blog is connected to). With online use becoming more and more social rather than about information or product seeking, tapping into this social activity is key for businesses. Posting a link the new article you have posted to your blog to facebook or twitter and asking for feedback is a great way to spread the message of your blog, as the comments people make then appear in their facebook stream, visible to their friends, who are then inquisitive as to what their friend may have been commenting about and will be encouraged to check the article out for themselves. We have had recent success with this, as we engaged with consumers to give us feedback on what lunch venues they would like to see on our website (where to go for lunch in Cork, a good sitdown lunch in Dublin and where in Ireland in general are running good lunch offers). It offers a great means to run competitions via the blog too. With set-up of facebook, if you title your blog FREE LUNCH COMPETION, what will appear on someone's Facebook is "John commented on FREE LUNCH COMPETION on mylunch.ie Pick Me!", immediately giving prominence to what they were commenting on, where they commented and how they entered the competition, very eye catching and effective.
It is working for us to boost both our site traffic and our facebook engagement. The comment app is very easy to integrate into your blog too so it is definitely worth checking out.
