subject: Optimizing Keywords in search engines: 6 steps to achieve the objectives [print this page] Optimizing Keywords in search engines: 6 steps to achieve the objectives
Often, I think, it is necessary to proceed according to your goals. A blog that has as main aim is to steadily increase your ranking in various search engines is not intended to be successful in general.
Business and marketing on the web are closely linked, in fact, what we just said, in my humble opinion.
That's why I tried to set a speech objectives and step-by-step and I want to share with you before you know what will be my results.
Step 1: Identify the keywords
As a very first thing, choose a set of keywords you want to work and are, of course, relevant to your blog or business in general. Need not be many; a list of 20-30 is more than enough to start.
Try to obtain as much information as possible about the volume (number of searches per month - used tools like Google Keyword Tool) and Difficulty (the difficulty you have in place a specific keyword - instruments use.
After doing this and obtained important information that you will see further filter the keywords in order to choose a maximum of ten to work the best.
Step 2: set goals
Going back to what was initially sought to address this process by setting specific objectives. Logically, I strongly recommend not exaggerating, but sets of results achievable.
You can click on several fronts as part of optimization you want to move forward and can help you with a tool like Website Grader, free tool with which to obtain important and detailed info on your blog (traffic, PR, inbound links and many other basic parameters) and on which to base your goals.
Step 3: page optimization
Begun to seriously. Besides the keywords, you will also choose which pages you want to associate and how to optimize rankings.
It is precisely to act on those optimized pages, in fact, the better (as written and said repeatedly) for the various components: title, URL, description, body, images, internal and external links, etc.
Without going too long, I refer you to an article on the burden-page ad hoc optimization that I wrote just a few days ago.
Do you understand how important this stage where we really need to pay attention to every aspect.
Step 4: Internal Links
For many experts, the famous On-page optimization constitute more than 25% of the optimization process on the various search engine. The remaining 75% is called link-building.
I can not agree enough and, therefore, step 4 and then 5 addresses this issue. For internal links you can go through two strategies:
Links in Blog Posts
This is the strategy that allows you to link to articles within the pages of your choices and optimized in step 3.
Links to the Home Page
As a rule, the home page is the page with greater authority on your blog be sure to link the pages in various ways available to you (most commented, most viewed articles, featured articles, etc.) using also the one hundred and over Wordpress plug-ins that will make available for this purpose.
Step 5: External Links
Let's say that, as part of link building, the choice of the external is of greater importance than that of the internal for obvious reasons already outlined several times.
Having already addressed this issue several times, I'm not here to repeat how and where to look for external links also because this article is already in itself very comprehensive as a starting point and beyond.
Step 6: Monitor the process
We have reached the final stage or one where you have to organize them to monitor the progress of the project. Are various possibilities but the best would by having to set up a real excel file in which to insert values for monitoring and controlling their progress over time.
Fate, however, as you see fit because it is important to ensure that the results come sooner or later.
