subject: 12 rules for optimizing for search engines [print this page] 12 rules for optimizing for search engines
How to get more visitors to your site with search engines.
1) Keep an old domain, but ...
Because a new area can take some time to appear in the results of search engines, including Google, it is better to keep old domain rather than creating a new ...
Eventually you can get a domain not renewed, it is listed on search engines, see the list of expired domains.
But for the French, it is advisable to use a TLD, ie an extension, which is commensurate with the language of the site, therefore. "En" is sometimes equivalent to having two points higher PageRank!
And the domain name is also important to use a name in French.
The keywords in the domain name can improve the position in the results of search engines. But it must be separated by a hyphen to be identified. This is why the site expertsexchange.com had to change its name to experts-exchange.com!
2) Think of the visitors, not robots (search)
Improving content based on what visitors expect and not on search engines. The robots of search engines strive to follow their behavior and give you a better position based on their assessment of what you offer to visitors, so do not follow your own robots!
3) The title is important
Inside the head section, the gives the title of the page that is returned by the search engines. An H1 tag can also be used to that. The title gives a lot of information to search engines. Do not leave your page with an "untitled" generated by the vendor neutral and avoid a sentence like "Home" or too short as "The Car", but rather a sentence of fifty characters that best describes your page expressing his interest.
4) Remember, no keyword
The number of occurrences of a keyword in a page is not important when it is used at least twice or thrice.
But the variety of keywords used in your text is important as well as their location to be relevant.
The proximity of keywords within the page is a factor that it is selected.
Being the only one to use a word, you're sure to reach the first position in search results (that word). It's better than a PageRank of 10/10!
Including the main page should contain all keywords related to the topic of the site in general, while every other page will contain all keywords related to the topic of the page.
Are you saying that the list of keywords that are in the meta-tag "keywords" is to be transferred to the titles and subtitles (tags h1, h2 ...) within the page.
Test sites by keywords you indicate what research is most often made for a given keyword and then look what users really.
5) Be a detective
This task is rather tedious. Create a group list of keywords that match what your page offers. Start the search for each of the three major engines: Google, MSN, Yahoo. See what pages come header and before your own. Visit them and ask yourself what they have is better than yours.
You can also create an account with Google to have access to tools for webmasters. You'll get an analysis: what is the most often typed into the search field to get to your site.
6) Do not place a barrier in the path of robot
There are complications through which the robot does not pass: the links in JavaScript, the actions of forms.
All pages must be accessible by at least one conventional hyperlink (href).
The pages in flash that slow loading and contain little or no text will not be indexed.
Tools for webmasters will tell you the pages inaccessible to the robot.
7) Name of anchors (anchor), title and alt attributes, file names are important
All these attributes must be present and descriptive in links both internal and external links in if you want other webmasters are your friends.
The tag "title" associated with a link, "alt", and the filename must contain the essential keywords of the subject they designate. In a file name, the keywords are separated by "-" (not "_").
