Do you think you have done everything you can in flyer printing? Well think again. Color flyer printing is not just something you invest in and give away. Custom flyers today are very flexible tools that you can use for a wide variety of marketing activities and campaigns. In this article, I will give you some more high level flyer marketing practices that you can try out today. Simply go through the list and see what seems best for you.
1. Coupon flyer marketing Have you ever thought about your color flyers as direct coupons? Some of the smart ones out there might have already done it, but if you haven't then it is time to be smart and try it out. The coupon concept has long been proven effective at getting people to go to your store and buy something just because of that special offer. Combine that with the highly distributable power of color flyers, and their marketing prowess and you've got a very powerful combination for marketing. It is easy and cheap to try this out so go for it.
2. Collectible flyer marketing Sometimes flyers can be turned into real collectibles that people actually WANT to get. This is a great strategy for marketing, since it will be your audience that will be after your flyer and not the other way around. You can do this easily by designing a very impressive and unique design that your target market wants to get. It can have special pictures of a certain idol, or maybe a very powerful slogan or quote. As long as your target market really wants to have it as a collectible, you can succeed with your flyer marketing by integrating an image of that in your flyers.
3. Flyer inserts method Also, you can use your color flyers as actual advertising inserts. This is very useful if you want to supplement your typical marketing tools with additional encouragements to your target market. Place those color flyers inside booklets, catalogs and even your reference manuals and press kits will give that added marketing impact that can make or break your campaign. Since flyers are easily flexible, this can quickly be done. Of course take note that it is best to use more smaller type flyers for this for you to be able to port it to any other printed material.
4. Small freebie marketing You can also give freebies to people for them to pick up your flyer. It can be a small candy, a free paper ruler, bookmark, or any other small and cheap thing. Whatever it is, people will probably want to get it since free. Your custom flyers can then tag along with those free items as encouragement. So if you can afford giving out cheap freebies, you should try this out as an alternative to tradition color flyer marketing.
5. Reference tool marketing Finally, you can create custom flyers that are reference tools for something. It can be a guide to doing something, or even just a simple lesson that explains certain concepts. By adding this kind of educational value to your flyers, you should be able to convince people that your flyer is worth keeping. In exchange for that, you can market or advertise to those readers giving you extra marketing points.
Great! So why don't you try some of these out? You might be surprised as to how they can increase the responses from your custom marketing flyers. Believe me, there is really more success to be had here than focusing on hand given custom flyers.
