subject: Steps to have specific traffic for your websites [print this page] Steps to have specific traffic for your websites
You will want targeted traffic whether you're running a site or you're running some other business on the internet. If you want this, you must go about search engine optimization for your site. If you are good at your SEO, you will find that you not only get the traffic you want but your conversion rate will increase, too. However, you can't just wing SEO, and you need to know which mistakes to avoid if you hope to be successful.
Your aim is to get liked by the search engines, not get banned. This is why it's essential that you pay attention to what you can't do if you hope to be successful. It's important to read on for some common mistakes that people often make that kill their chances of getting the traffic they want.
Graphics and images are a good way to give your site instant appeal, but be careful about putting too many on your site or you'll be damaging your SEO efforts. In fact, you could reduce your search engine rankings by having too many graphics and not enough content, which is what the search engines are looking for. The text that appears on images is not like the plain text you have on your pages. Search engines aren't able to read images, so if your navigation links to other pages in your site are written on images, they're useless for SEO purposes. Of course, some images are a great idea, but you should aim at putting your site's keywords within the ALT tags of each image. Search engines are able to read your ALT attributes, so having your keywords in there can assist your ranking in the long run.
The wrong keywords can bring you the wrong type of traffic. If you don't research your keywords well enough and don't have a strong keyword list, it spoils your optimization efforts. You can't sell anything to visitors who aren't even interested in what you have to offer. Basing your site around words that aren't being searched is a fast way to not see any results. With the right keywords you are off to a running start; with the wrong keywords you might as well start over because you won't win the race. The key is to locate lower competition keywords and to build your content around them. Keyword research isn't hard but can be time-consuming, however; it is necessary.
You must build links in order to stay competitive but getting too many at once will alert Google that you are a possible spammer and they will penalize your site. For your own good, don't fall victim to the link building services that will mass spam your new site's link and get you thousands of incoming links. But this doesn't work that way, as search engines like natural link building. Do your SEO the right way from the beginning because Google is very strict on new sites and will sandbox you for the littlest misstep, like spamming your link on other people's sites. Link building is necessary in the competitive online environment of today but you will actually outrank your competition by getting links a few links a day, consistently.
Just stay away from too much flashiness on your page and use ALT tags on your images whenever you can. If you can avoid committing the above blunders, you will avoid a ban and will get indexed higher than ever with the search engines.
