subject: Tips to promote a website or some other online business venture [print this page] Tips to promote a website or some other online business venture
Have you attempted every means necessary to achieve a higher level for your site when it comes to the search engines? How come you're not seeing any results then? Many new webmasters who try to optimize their site for the search engines forget the basic rules that they need to keep in mind.
The rules search engines set for their ranking requirements are always being changing and the means of optimizing websites are changing as well. If your main goal is to remain in the lead of everyone you're competing with and you wish to get on the front page of Google, then you had better not make the following mistakes. If you do this, you will achieve much more and it won't matter how much money you put into it.
On-page SEO is the most common mistake that webmasters and new internet marketers make. Don't neglect this, unless you don't want your site to reach its full potential. On-page SEO is how you arrange the elements on your site to rank well in the search engines. The main components of on-site SEO are your heading tags, ALT tags, navigation, and file names. All of these should have your targeted keywords mentioned in them. On-site optimization is one of the search engine's ways of giving higher ranking to the sites that will give their searchers the best experience.
These are very basic on-page SEO methods that will be implemented by your competing sites, so it's always good to stay ahead. Don't make the mistake of stealing the content from other websites, it's not ethical. If you copy content, you won't get far. Your plagiarized content might not be noticed by a few but eventually people will come to know. The other reason why it's a good idea to stay away from this is due to the fact that search engines now know when content has been replicated. Search engines use filters to quarantine sites that use copied content, and if your site gets stuck in there, you won't rank very high. That's why you always want to ensure that you utilize text that is appealing to readers and search engines alike.
Link spamming is when someone distributes their URL across the web to get incoming links,while getting links is important; you will be penalized if you get too many at once. Many people will lie to you and say that by getting thousands of backlinks at once to your new site you will get to the first page and stay there. Honestly, you'll be better off donating your money to a charity or something. Plain and simple, if you have a brand new site and it get hundreds or thousands of links pointing to it right away then Google will sandbox your site and de-index it.
For the best results, you have to build links in a natural way; the same way that you will get them if you weren't adding them yourself. In conclusion, there are many different elements which go into making your SEO successful. Blackhat tactics can be very tempting, with their promise of instant results and improved rankings almost immediately, but you also risk getting your site banned with these unethical methods. Try to focus on using Whitehat SEO techniques that are more reliable in terms of improving your search engine rankings, bringing in plenty of targeted traffic and won't get you banned for your efforts.
