subject: How to Use Video Marketing to Bring Traffic that Makes Sales [print this page] How to Use Video Marketing to Bring Traffic that Makes Sales
Have you considered using videos to market your products/services? If not, now's the time! Video marketing is on the rise, so you better take advantage of it before it gets away. Below are easy suggestions to help you during this process.
The reason for making the video is so that you can use it to get traffic to your website. You have to do more to get traffic than make a decent video and get it online. You have to have a strong call to action during most of the video and especially by its conclusion. A lot of newbie video marketers don't concentrate on this and began to wonder why no is responding to their videos. Your call to action needs to be aggressive and dynamic. It has to be clear enough so that the viewer knows what do. You can expect the viewer to automatically know what needs to be done, you must give them specific instructions. For example, some webmasters wish for their viewers to put comments at the bottom of the video, whereas others want their visitors to physically visit the website. It doesn't matter what kind of call to action it is; what really matters is how you say it. So just understand that your call to action will be the key to your video's ability to successfully convert traffic into sales.
Always have the feedback, comments and ratings enabled when you submit your video. This enables your viewers to give you feedback, which will eventually push your video on top and give you more views. The users will not only feel special, but will also see that they're making a major contribution to your business. Don't blow off your feedback and comments and ensure that you respond to all of them. Many times you will notice intelligent comments left by people who are interested in what you're offering. If at all possible, form a bond when you respond to your viewer's comments. This is because you never know who can help you in your business endeavors. This type of relationship is a wonderful way to identify joint venture partners, affiliates, etc. Plus, this feedback will let you know what is good and bad about your business. Viewers will tell you want is good about your video and how it can be improved. So it's important to take it seriously and work on it.
One video marketing tip can elude you: look directly into the device when shooting. When you're shooting, you're talking to your viewers as if it's face to face.
Give the video a one-on-one feel. It creates a personal bond with the viewer for a spell. Help your viewer feel more comfortable, it helps to grow the trust level. You do not want the viewer to feel out of place, so make sure you look directly at the camera. In conclusion, video marketing can be seen as a highly effective method to get targeted exposure at zero cost.
