subject: Press release as Marketing Tool [print this page] Press release as Marketing Tool Press release as Marketing Tool
The strategy of using press releases with online marketing is not a new one, but perhapswith other methods marketers are forgetting this tool! For the newones Press Releases can seem rather intimidating. But do not get fooled by the simplicity and power that comes with creating and releasing your own press release.
Press release is a very cost effective way of attracting a lot of traffic as compared to links building as possibility of linking and distribution of Press Release is high as compared to the link building activities. Often link building can even damage the image of the website by linking with poor quality banned sites or irrelavant sites.
The crux for righting press release everything what we speak is not press release and relevant as news item.Press release must be about something "news-worthy". Having something important to say will only result in more readership, traffic, and syndication and selection of the press release. Not everything what is written is published as press release.
Once the press release is created, it is only a matter of syndication. There are a number of online press release companies that do this kind of service, and rather cheaply, too.
Quality of the written newsitem determines the ability for development of backlinks and effectiveness of the written press release. For the effectiveness and maximizing the benefits of the tool the strategy adopted being quality content, news of relevance to the end consumers.
But at the end of the day, no matter how much immediate traffic your receive from the launch, the backlinks are truly what counts for future as it will create postive impact which will remain for longer duration. You may find your release on high page ranked website with a backlink pointed right back to your own site. (And remember, a link broker may charge you twice as much for a less prominent position!).
The point of caution before Press Release submission being be prepared with the Website without the broken link in the website.
All in all, press releases an effecient way of building backlinks while generating large initial gains in traffic.
