subject: Video Marketing Tips You May Not Know About [print this page] Video Marketing Tips You May Not Know About
Have you considered using videos to market your products/services? If not, now's the time! Video marketing is up and coming, so you better use it to your advantage before it loses its appeal. Below are easy suggestions to help you during this process.
You want to create a video because you want to work with it to get traffic to your website. You have to do more to get traffic than make a decent video and get it online. You'll have to have a clear call to action throughout the video or by the end of it. A lot of beginning video marketers don't account for this and start to wonder why no is paying attention to their videos. Your call to action must be loud and clear. It must paint an exact picture for the reader of what should be done. You can't leave it on the viewer to understand what action needs to be taken; you need to specifically instruct them. For example, some webmasters want their readers to leave comments at the end of the video while other webmasters want them to come to the website. It doesn't matter what kind of call to action it is; what really matters is how you say it. So just understand that your call to action will be the key to your video's ability to successfully convert traffic into sales. If you're filming yourself, then it will only be smart to have things planned out before you record. You'll do best to write a brief and general outline of the major points you want to hit in your video, and then just talk from them. This is because even though you'll have a natural flow, you should have something to start with and go on. Unless your audience is comprised of professionals, you'll want to come across like you're one of them. There's a curious kind of transference that happens, and your viewers can begin feeling what you're feeling in the video. Also, it's not a Hollywood movie, so just be yourself without being stiff and rigid. Don't forget the magic of editing, and of course you can edit or shoot as many times as you need.
Sometimes common sense can elude you; look into the camera directly when shooting. Talk to your video camera as if you are chatting face-to-face with the viewer.
Make your video viewer feel the one-on-one presence. A personal bond with the viewer creates a unique stance. If the viewer is more comfortable, the trust level increases. The viewer will feel out of place if you are looking elsewhere during the shooting, which is something you do not want. In conclusion, video marketing can be seen as a highly effective method to get targeted exposure at zero cost.
