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subject: What's at the Back of your Business Card? [print this page]


What's at the Back of your Business Card?

These days business card printing is significantly more affordable than it was before. Businesses and individuals can effortlessly afford printing elegant and full colored, and distribute them comprehensively. So why overlook this marketing opportunity. It's important that you create your own business cards today.

Ideally, your business card is the most effective printed marketing item that your business can have. Although you need to keep a good supply of business cards in your desk and your pocket to readily hand out to target customers, there are other ways you can use your cards as more than just a contact material.

The common practice is to print business cards only in one side. This 3.5 by 2 inch of cardstock is generally enough to include your name, business name, address, telephone numbers, and logo. But, what about the back side? Should you leave it blank?

It's always a great idea is to use both sides of your card. This doesn't mean though that you would have to pay a lot for your card. You will only pay a little bit more but you'll get more space for advertising. So why not pay just a little bit more for greater space! This will surely benefit your business.

Ever noticed how doctors use the back side of their cards to write the date and time of your next appointment? That's a great use of the space of their cards. But there are other options you can do at the back side of your card. Here are some of them:

Bio your business card can serve as your mini resume. Print a brief bio about yourself at the back of your business card templates to help give you additional information and credentials. After all, when people receive cards, they would want to know something about the person who gave it. Printing a bio will help introduce yourself to people.

Office hours it is always helpful to print your hours of operation at the back of your card. This provides customers information on when to contact you, especially if you have customers from other countries.

Coupons you can always consider putting a small coupon at the back of your card. A coupon provides encouragement to a prospective customer to keep your card and bring it every time they visit your store. It could be a simple 5% or 20% off or a free gift on their next visit.

Price list mostly, people are interested knowing how much you charge or how much your products costs. A concise list of your rates could help them decide if they will buy your products or use your services.

Picture you can consider printing an attractive photo at the back. It can be a picture or image of your office, a photo of your top products, or even a picture of you. Just be sure to use high resolution photos.

Tips you can also consider printing helpful tips to your prospective customers at the back. You can give them tips on how to save money, become a wise shopper, or other helpful tips.

List of your important clients oftentimes, a list of your previous and existing clients can help improve your business credibility and give you the wow factor. If you have high profile clients, don't hesitate to place them at the back of your card.

For more information and inquiries about the article feel free to visit: Business Cards and Business Card Templates




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