subject: Want To Promote Your Business Locally? Use T-Shirts For Maximum Effect! [print this page] Want To Promote Your Business Locally? Use T-Shirts For Maximum Effect!
If you're looking for new ways of raising awareness of your business within your local area, you might be trying to find something that is more effective than traditional advertising methods such as handing out flyers and business cards in the street. Or perhaps you are already having some success handing out flyers but you want to increase the take up rate (i.e the number of people who accept the flyers when offered, instead of saying "no thanks").
We're talking about local marketing that generates an immediate response, as opposed to business networking where you go around schmoozing and "planting seeds". When times are hard and you need to put money in the till it's time to start using high-impact methods which require minimal outlay and can give maximum return. Using custom printed t-shirts is a great tool for achieving maximum results when doing this. Allow me to explain...
Ok so you're already using your business common sense and you've got friends, family members, staff and whoever else you can persuade to get involved to wander up and down the local shopping streets handing out your leaflets and flyers. But how do you ensure maximum impact? It really is as simple as having them wear a t-shirt printed with your business name and promotional message. Why? Because a lot of people won't take your flyer. Maybe they're shy or they don't want to be hassled in the street. But they WILL see the person trying to hand them out - and if they are wearing a t-shirt with a shortened version of what's on the flyer, then effectively they are still getting the message you are trying to put across!
It sounds simple because it is. And getting custom t-shirts printed is very cheap, usually much less of an expense than producing full colour flyers, whether you're printing them on your own office equipment or having a professional printing company supply them. Plus they last longer. But there's an important tip here I should mention: Keep your message short and to the point. People are going to be walking past your flyering crew, not stopping to read the words that are printed on your clothing. So you want to keep it short and simple, maximum five words. And make sure the text is big, clear and bold - for maximum effect. You should also consider high-impact colour combinations. For example flourescent yellow on black really stands out from a distance.
So there you have it - a high impact method of advertising that doesn't cost a fortune. Try it as an experiment, and thank me later for the advice.
