subject: How Can I Advertise My Business Online On A Limited Funding? [print this page] How Can I Advertise My Business Online On A Limited Funding?
So how do you build a large following of customers to your business site effectively when you only have little budget to spend? Getting traffic to a website is easy if you have an unlimited source of funding for your advertising campaign. As a matter of fact, if you have the money, you can just buy advertisement space from several different places on the internet. This is what big companies are doing to achieve massive exposure for their websites. These big companies cast out large advertisement campaigns on highly popular social networking websites such as facebook. In addition to that, usually these companies have their own banners created to represent them, and these banners are being advertised on a large network of websites that are exactly relevant to the products or services they offer. You can just imagine the amount of traffic that these big companies are getting as a result of such a massive campaign of advertising on the internet.However, for somebody who owns a small business website with only limited funds, such aggressive and bold marketing approach may not be a very friendly solution to resort into. So, what's the solution then? It's called targeted online marketing. Let me explain this marketing approach to you.Targeted online marketing is exactly opposite to the massive advertisement campaign that big companies are doing as I mentioned on the start of this article. With targeted marketing, you are able to utilize your advertising budget down to the last centavo. In other words, it is a very frugal way of advertising your business website. However, do not even attempt to under estimate the effect of targeted internet marketing. If you know how to utilize this very powerful way of online marketing, you can achieve great results out of it and generate large revenues to your business.The best and most popular way to conduct a targeted internet marketing campaign is through the search engines. But why the search engines, you might ask. Unlike paying money in return for a massive internet exposure, marketing through the search engines involves a far different approach of advertising. With search engines, you as the advertiser will be dealing on a per visitor basis. Speaking of frugal means to advertise on the web, search engine marketing is definitely the best way to go.There are two best ways to perform this kind of advertising through the search engines, one is through PPC (pay per click) method, and the other one is through the organic search results. With PPC, you only pay the search engines per each targeted visitor that they send to your website. And with organic search marketing, it involves a process called SEO (search engine optimization), wherein your website can be ranked on the top listings of the search engine results. You can see how frugal, yet extremely powerful this method of internet marketing is.
