subject: Brochure Printing - How to Generate Interest Among Consumer [print this page] Brochure Printing - How to Generate Interest Among Consumer
Brochure printing provides companies with a stellar means of generating interest amongst target consumer markets and educating the general public on the particular products and services your organization has to offer. In order to receive the highest Return on Investment
(ROI) it is imperative that you take a few key tips to heart before launching out in an attempt to design the perfect brochure to submit to your online printing company.
What to Include
Unless your brochure is specifically designed for a special promotion you should keep the information in the brochure you design for custom printing as simple and timeless as possible. Never include detailed information that is subject to change within the next 12 months. In general descriptions, give prospective customers a good idea of the basic services or products your company provides. Include up-to-date contact information, a few glowing customer testimonials and a FAQ section in order to clearly communicate the essentials of your business in a small amount of space.
How to Choose
Brochure printing services are designed to accommodate a business owner's needs in as limited - and therefore economical - a space as possible. Single page brochures are available as well as single or tri-fold brochures. When it comes time to choose the type of brochure to submit for custom printing it is important to know your market. If your brochure is designed to reach prospective new clients you would be wise to trim down your business printing plan to a single page in order to avoid bogging them down with excessive information. However, if you are targeting current clients with new products or services you may want to opt for a tri-fold option that allows you to clearly outline your new offerings and generate increased sales.
Font
In order to maximize your ROI while ensuring a positive customer reception you should use a font no smaller than 6 points. The main body of your brochure text should be between 10 and 12 points for easy reading by individuals will varying degrees of visual ability. Make sure that you select a font specifically intended for print or it may bleed or be difficult to read. Work with your online printing company to select a font that is aesthetically pleasing and easy to print.
Business printing is most effective when you utilize several different font sizes and styles for optimal visual draw. Try creating sub-headings in your brochure printing designs and make these sub-head titles bold text to set them apart from the rest of the brochure content.
Also remember that for the lowest prices, high quality materials and faster turnaround times for your online printing needs such as poster printing or label printing visit http://www.4over4.com
